SEM Specialist Remote

M3USA; Cleveland (OH); Remote; USD 60,000 - 80,000; Full time

Job summary

M3 USA seeks a skilled SEM Manager to lead digital marketing efforts. The role involves overseeing SEM campaigns, collaborating with teams to optimize performance, and educating staff on strategies. Join a dynamic company at the forefront of healthcare innovation.

Benefits

Health and Dental

Life, Accident and Disability Insurance

401k Plan and Match

Paid Holidays and Vacation

Qualifications

• Two years experience in recruitment media or marketing.
• Demonstrable experience managing SEM and social media.

Responsibilities

• Oversee all SEM campaigns ensuring best practices.
• Monitor and report on campaign performance and KPIs.

Skills

Relationship Management

Time Management

Data Analysis

Education

Bachelor's degree in marketing

Tools

Google Ads

Applicant Tracking Systems

Job description

Job Description

Essential Duties and Responsibilities:
Including, but not limited to the following:

• Oversee all SEM campaigns within the organization to ensure consistent set up, execution and management with best practices followed.
• Proactively raise opportunities to Client Service team to improve performance or adjust approaches to deliver better results.
• Work collaboratively with the Digital team to ensure strategies and campaigns yield the best performance to meet and exceed client objectives.
• Support internal training on educating Client Service team on strategy capabilities and enhancements, while also creating/updating ongoing sales resources.
• Manage performance report execution to ensure all deliverables is timely, accurate and continually providing value to client and client services.
• Ensure all campaigns have consistent set up with best practices followed and the unique approach is aligned to client objectives.
• Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up.
• Support Client Service team on client presentations as SME on positioning and managing campaigns for new or existing clients, focusing on opportunity to upsell/grow campaigns month-over-month.
• Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies.

Qualifications:
Qualifications

• Bachelor's degree in marketing or related field preferred
• Demonstrable experience managing SEM, programmatic media, social media and/or display advertising
• Google Certified
• Two (2) Year’s experience in recruitment media or recruitment marketing
• Demonstrated knowledge of marketing ecosystems, media performance dynamics, and cost models associated with marketing channels
• Fundamental understanding of various industry technologies including applicant tracking systems, job distribution services, analytical tracking, etc.
• Proven expertise managing detailed projects and activities across multiple clients
• Strong relationship management, presentation, and time management skills
• Ability to analyze data and results in order to optimize and improve campaign performance
• Flexibility to adapt to change and thrive in a fast-paced industry

Additional Information

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

** M3 USA is an equal opportunity employer, committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.**

** All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical or mental disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, past or present military service, family or parental status, or any other status protected by the federal, state or local laws or regulations in the locations where we operate.**

*M3 reserves the right to change this job description to meet the business needs of the organization

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