Analyst, Search Marketing

Publicis Groupe ANZ; Boston (MA); On-site; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Paid time off

Parental leave

Job summary

Digitas is seeking a Search Marketing Analyst to manage tactical components of SEM campaigns, collaborating with Google, Microsoft, and Yahoo to shape strategy and reporting for clients.

You will translate client goals into SEM tactics, optimize bids, and develop compelling ad copy while collaborating with internal teams and external partners to drive measurable results.

Qualifications

• Four-year degree required with 1–2 years digital marketing or analytical experience.
• Exposure to SEM a plus.
• Strong ability to work with a team to problem solve, prioritize tasks, and manage time effectively.
• Solid quantitative and research skills, and data interpretation capability.
• Familiarity with the digital advertising space and interest to grow in that area.
• Strong communication skills—clear, thorough, yet concise.
• Interest in building relationships and contributing to team events and planning.
• Familiarity with prompt-based AI tools (e.g., ChatGPT, Google Gemini, DALL·E) is a plus.

Responsibilities

• Holistic SEM program management including keywords development, ad creative and strategy.
• Bid strategy optimization and testing; daily KPI checks and budget pacing.
• Translate campaign goals into SEM tactics and execute them against the client strategy.
• Develop campaign ad copy and tag traffic to sites per rotation instructions.
• Collaborate with clients and cross-channel teams and provide reporting as requested.
• Document takeaways from meetings and outline next steps.
• Monitor industry trends and summarize them for stakeholders.
• Develop performance forecasts and budget allocations.

Skills

Team collaboration

Time management

Analytical thinking

Quantitative skills

Communication skills

Relationship building

AI tools familiarity

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Yahoo Gemini

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.

Responsibilities

• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting

• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients

Qualifications

• A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus

• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills, and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills – you’re clear and thorough, yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won’t hesitation to connect with folks throughout the organization to get the job done right
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $70,784.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.