SEM Manager

TRAINOR Associates; United States; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Creative and collaborative work environment

Opportunities for smart experimentation

Direct client interaction

Job summary

TRAINOR Associates is seeking a skilled Paid Search Manager to own the search strategy and execution for multiple clients. With over 40 years of expertise in problem-solving for a wide range of industries, you will manage Google Ads and Microsoft Advertising campaigns, build effective strategies, and provide insights to clients. This role will allow you to make a direct impact while collaborating closely with clients.

The ideal candidate will have 2+ years of experience in managing paid search campaigns, a solid working knowledge of Google Ads, and the ability to translate complex data into actionable recommendations.

Qualifications

• 2+ years of hands-on experience managing paid search campaigns in an agency or multi-client environment.
• Proven ability to manage annual search budgets across multiple clients and campaigns.
• Strong working knowledge of keyword research tools.
• You can translate complex performance data into clear recommendations for clients.

Responsibilities

• Own paid search strategy and execution for multiple active clients.
• Manage Google Ads and Microsoft Advertising campaigns.
• Build campaigns that convert for different audiences and goals.
• Set up and monitor automated bidding strategies.

Skills

Google Ads management

Keyword research

Data analysis

Budget management

GA4 and Looker proficiency

Microsoft Office proficiency

Tools

Google Ads

Google Drive

Microsoft Office

Job description

You own paid search strategy and execution for multiple active clients at any given time.

• Manage Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Microsoft Advertising (Search, Shopping) campaigns
• Work directly with clients to align campaigns with their goals
• Build campaigns that convert for different audiences and goals
• Set up and monitor automated bidding strategies (Target ROAS, Target CPA, Maximize Conversions) while knowing when to step in with manual adjustments
• Handle feed‑based campaigns: Shopping ads, local inventory ads, product feed optimization
• Leverage first‑party data through customer match lists, CRM integration, and advanced audience targeting
• Conduct keyword research that focuses on high‑intent queries (not just broad terms)
• Understand how Google AI Overviews affect paid search placement and strategy
• Run A/B tests on copy, landing page experiences, and audience segments, and clearly communicate to clients what’s working and why
• Optimize for conversational search patterns for voice search
• Monthly reporting that connects spend to business outcomes

What We Require

• 2+ years of hands‑on experience managing paid search campaigns in an agency or multi‑client environment
• Proven ability to manage annual search budgets across multiple clients and campaigns
• Working knowledge of the Google Ads platform (Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns)
• Strong working knowledge of keyword research tools
• GA4 and Looker proficiency and solid understanding of conversion tracking architecture (Google Tag Manager, Conversion APIs, enhanced conversions)
• You can translate complex performance data into clear recommendations for clients
• You proactively stay current on algorithm updates, new campaign types, and platform changes
• Proficient in Google Drive and Microsoft Office

Joining Our Team

For over 40 years, we’ve been solving problems for an uncommon spectrum of clients in a wide variety of industries – and have fun doing so. Headquartered at the foothills of the Adirondacks, we’re a plane ride away from our work in NYC, Silicon Valley, Paris, Copenhagen, APAC, and other continental hubs.

Work here and get:

• Range. One day, the client may be a Fortune 500 company; the next, a local startup.
• Creativity & Collaboration. We value your voice, ideas, quirks, and drive.
• Room To Test and Learn. We emphasize smart experimentation over "that's how we've always done it."
• Direct Impact. Be in the room collaborating one‑on‑one with clients, and develop the closer connections they appreciate us for.

We believe the only constant is change, and that makes the time we spend together electric. We’re rarely bored, but welcome it, because that’s often when sparks fly.