SEM Manager

Jobtailor; Alexandria (VA); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor is seeking a senior SEM/paid search leader to own strategy and daily execution across Google Ads and Microsoft Ads, including Performance Max, Shopping, and multilingual campaigns.

You will drive AI-based scaling, optimize CRO, track conversions, connect to CRM for pipeline insights, and build dashboards turning CAC, ROAS, and LTV into actionable plans. A growth mindset and strong English communication are essential.

Qualifications

• 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
• Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
• Strong CRO skills and experience testing landing pages.
• Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modeling a plus).
• Solid understanding of conversion tracking, attribution, and value-based bidding.
• Experience running campaigns across multiple markets and languages.
• Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
• Bachelor's or higher in marketing or another quantitative, test-driven field.
• Excellent written and spoken English; German, French, or Italian is a plus.

Responsibilities

• Demonstrates expertise in managing paid search strategies across Google Ads and Microsoft Ads, with a strong focus on conversion tracking, data quality, and optimization.
• Proficient in leveraging AI tools for campaign scaling and performance enhancement in multilingual markets.

Skills

SEM / paid search

AI to scale campaigns

CRO

Data analysis

English proficiency

Multilingual campaigns

Education

Bachelor's or higher in Marketing or quantitative field

Tools

Looker Studio

SQL

Excel/Sheets

Job description

Key Responsibilities

• Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping.
• Run multilingual campaigns across multiple markets.
• Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies.
• Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue.
• Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution.
• Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate.
• Run structured experiments and turn results into an ongoing optimization roadmap.
• Manage budget, forecasting, and monthly spend.
• Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights.
• Keep an eye on the market through keyword research and competitor tracking.

Requirements

• 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus).
• Hands‑on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools.
• Strong CRO skills and experience testing landing pages.
• Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modeling a plus).
• Solid understanding of conversion tracking, attribution, and value-based bidding.
• Experience running campaigns across multiple markets and languages.
• Background in a tech start‑up or scale‑up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback).
• Bachelor's or higher in marketing or another quantitative, test‑driven field.
• Excellent written and spoken English; German, French, or Italian is a plus.
• A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further.

Core Competencies

Demonstrates expertise in managing paid search strategies across Google Ads and Microsoft Ads, with a strong focus on conversion tracking, data quality, and optimization. Proficient in leveraging AI tools for campaign scaling and performance enhancement in multilingual markets.