Segmentation & Multi-Channel Analytics Specialist

AppleOne Employment Services; Orlando (FL); Hybrid; USD 67,000 - 91,000; Full time

Benefits offered by this job

Major medical

Dental

Vision

401k

Sick pay

Job summary

AppleOne Employment Services in Orlando, FL is seeking a Segmentation Analyst to drive multi-channel campaigns through SQL-driven segmentation and analytics. The role is hybrid (3 days in office / 2 days WFH) with a pay rate of $38/hr.

The candidate will build targeted audiences, analyze large datasets, and create dashboards in Power BI/Tableau to inform marketing decisions. Attention to detail and strong communication are essential.

Qualifications

• 4+ years of experience in customer segmentation/multi-channel marketing.
• 4+ years of SQL experience.
• 4+ years of experience with Power BI, Tableau, or similar tools.
• Experience working with large databases and marketing/customer data.
• Strong analytical, communication, organizational, and problem-solving skills.
• Excellent attention to detail and data accuracy.

Responsibilities

• Build and deliver targeted audiences for Email, SMS, Push, Digital Ads, Social Media, Direct Mail, and Dialer campaigns.
• Use SQL to extract, segment, and analyze large customer/transactional datasets.
• Work with campaign orchestration platforms; Simon CDP preferred.
• Perform QA and validation of segments, audience counts, and campaign files.
• Create Power BI/Tableau dashboards and reports.
• Identify data issues and provide actionable insights.
• Manage campaign timelines and deliverables using Jira or similar tools.
• Ensure campaign files are accurate, secure, and delivered on time.

Skills

SQL

Customer segmentation

Campaign execution

Data analytics

Power BI/Tableau

Tools

Simon CDP

Jira

Campaign orchestration platforms

Job description

AppleOne Employment Services in Orlando, FL is seeking a Segmentation Analyst to drive multi-channel campaigns through SQL-driven segmentation and analytics. The role is hybrid (3 days in office / 2 days WFH) with a pay rate of $38/hr.

The candidate will build targeted audiences, analyze large datasets, and create dashboards in Power BI/Tableau to inform marketing decisions. Attention to detail and strong communication are essential.