Segment Marketing Manager

Nabsys; San Diego (CA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company at the forefront of genomic analysis as a Segment Marketing Manager. This role offers a unique opportunity to shape market strategies for groundbreaking technologies in cytogenetics and molecular genetics. You will collaborate with a dynamic team to craft compelling narratives, develop targeted campaigns, and enhance brand awareness. As the voice of the customer, your insights will drive the adoption of innovative solutions that improve patient outcomes. If you're passionate about marketing in a fast-paced environment and eager to make a significant impact, this position is perfect for you.

Benefits

Health insurance

Dental insurance

Vision insurance

401(k) plan with 50% match

Unlimited vacation

Life insurance

Equity stake

Paid maternity leave

Paid paternity leave

Disability insurance

Qualifications

• 5+ years in segment or product marketing in genomics.
• Strong knowledge of cytogenetics and molecular genetics.
• Experience marketing instruments and software.

Responsibilities

• Develop segment-specific messaging and campaigns.
• Create marketing assets and conduct sales training.
• Analyze campaign performance and optimize strategies.

Skills

Segment Marketing

Genomics

Market Analysis

Campaign Development

Sales Training

Storytelling

Education

Bachelor's degree in life sciences

Advanced degree (MS/PhD) or MBA

Tools

PowerPoint

Excel

Job description

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Be part of a dynamic team that is using nanotechnology to enable routine, accurate, cost-effective analysis of genomic structural variation, in support of our mission of elucidating the genetic underpinnings of disease, increasing diagnostic yield, and ultimately improving patient outcomes. Nabsys is the pioneer in high-definition electronic genome mapping.

Headquartered in Providence, RI, Nabsys uses proprietary electronic nano detectors to analyze long DNA molecules traveling at high velocity.

Today Nabsys stands at the threshold of a new era in genomics with the introduction of the OhmX platform. This groundbreaking technology empowers us to map human genomes at an unprecedented scale. Building on our expertise, we’re once again setting our sights on the whole-genome mapping market, with a renewed focus on the human genome.

Position: Segment Marketing Manager – Cytogenetics, Molecular Genetics, and Cell & Gene Therapy

Nature of Role: Reporting to Vice President of Sales and Marketing, the Segment Marketing Manager will be the voice of the customer and the champion of market-specific strategy. You’ll own the development and execution of segment-level messaging, content, and campaigns to position Electronic Genome Mapping (EGM) as the go-to platform for genomic structural variation analysis across these distinct applications. The ideal candidate will have prior experience as a downstream marketer in genomics or related technologies, along with a strong desire to work in a fast-paced, entrepreneurial environment as part of a multi-disciplinary team. This is a phenomenal growth opportunity as we launch a next-generation platform set to revolutionize genomic analysis.

Responsibilities:

• Develop deep understanding of trends, challenges, and unmet needs in cytogenetics, molecular genetics, and Cell & Gene Therapy (CGT)
• Craft segment-specific value propositions, messaging, and proof points to differentiate EGM
• Develop Market Models and business cases for market segments
• Campaign Development
• Plan and develop content for targeted campaigns (email, digital, social, webinars) to drive lead generation and brand awareness within each segment
• Partner with Marketing, Sales, and Applications teams to develop and deliver high-impact, multi-touch programs
• Content & Enablement
• Create and localize segment-specific marketing assets: presentations, whitepapers, case studies, FAQs, and web content
• Develop and deliver Sales training and tools tailored to customer personas in each segment
• Collaborate with KOLs and early-access customers to develop case studies and thought leadership
• Attend conferences, customer meetings, and advisory boards to represent the marketing voice of Nabsys within segment
• Analytics & Reporting
• Work with Marketing to track performance of campaigns, content, and lead conversion in each segment
• Use insights to optimize strategy and increase ROI
• Full time position preferably located San Diego, CA (Remote/Hybrid possible) with up to 25% travel

Requirements:

• 5+ years in segment, product, or field marketing in genomics
• Strong market and technical knowledge of one or more of the following: cytogenetics or molecular genetics
• Experience marketing to scientists in basic, translational and clinical research
• Experience marketing instruments and associated software and consumables
• Experience developing and delivering Sales trainings and assets
• Exceptional storyteller with a knack for turning science into compelling narratives
• Proven ability to manage cross-functional projects and drive results
• Bachelor’s degree in life sciences; advanced degree (MS/PhD) or MBA is a plus
• Comfort working in a dynamic, startup-style environment

Preferred but not required:

• Experience marketing novel genomic platforms (e.g., NGS, single-cell, long-read)
• Familiarity with structural variation analysis and bioinformatics
• Experience with long-read sequencing
• High proficiency with PowerPoint and Excel

Compensation:

• Competitive salary and bonus structure
• Equity stake
• Benefits include health, dental, vision, 401(k) plan with 50% match up to 6% of base salary, unlimited vacation, life insurance

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Disability insurance

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