Digital Marketing Manager

OnePlan Solutions; San Marcos (CA); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in AI-enabled solutions seeks a Digital Marketing Manager to enhance their digital presence through SEO and PPC initiatives. The role involves managing campaigns, analyzing performance, and collaborating with the marketing team to optimize conversions. This remote-first position offers a dynamic work environment and comprehensive benefits.

Benefits

Comprehensive health, dental, and vision benefits

Employer RRSP and 401K matching programs

Collaborative and diverse environment

Qualifications

• Proven experience in technical SEO and paid advertising.
• Strong analytical skills with experience using marketing tools.

Responsibilities

• Manage PPC campaigns and optimize performance.
• Conduct technical SEO audits and implement best practices.
• Analyze customer journey and improve conversion funnel.

Skills

Analytical Skills

Communication

Growth Mindset

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Analytics

SEMrush

Ahrefs

HTML

CSS

Excel

Job description

At OnePlan, we specialize in creating AI-enabled solutions that make strategic portfolio, financial, resource, and work management seamless. We help businesses bridge the gap between strategy and execution by offering solutions that boost business agility, streamline project management, and optimize resources.

What Makes us Unique?

What truly makes OnePlan stand out is our commitment to delivering powerful solutions and fostering a culture of collaboration. We combine robust analytics with a platform that integrates seamlessly into the tools businesses already know and trust. Our high-trust, team-focused environment allows us to innovate quickly and deliver solutions that drive meaningful results for our clients. We're passionate about exceeding expectations, working together to empower organizations to succeed in a rapidly changing business landscape.

About the Role

As a Digital Marketing Manager, you'll take the lead on growing our digital presence through strategic SEO and PPC initiatives. This role is all about driving qualified traffic, improving visibility in search, and continuously optimizing to turn clicks into conversions. You'll collaborate closely within our marketing team to ensure every digital touchpoint delivers measurable results.

What You'll Do at OnePlan

• Own and manage PPC campaigns across platforms like Google and LinkedIn - constantly testing, refining, and looking for ways to improve performance
• Write compelling ad copy and collaborate on landing pages that actually convert
• Keep a close eye on trends, performance data, and customer behavior to uncover what's working and what's not
• Brainstorm and test new digital growth strategies, from campaign ideas to creative experiments
• Run A / B tests and conversion experiments to optimize user experience and drive better results
• Work closely with internal teams to build and refine landing pages that support SEO and paid campaign goals
• Conduct regular technical SEO audits and implement best practices to keep us ranking
• Perform keyword research and optimize web content to make sure we're showing up for the right searches
• Track campaign performance across channels-clicks, conversions, ROI-and turn that data into clear, actionable insights
• Analyze the full customer journey across touchpoints to identify drop-off points and improve the overall conversion funnel

Our Ideal Fit

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in technical SEO and paid advertising (Google Ads, Bing, LinkedIn) and managing successful PPC campaigns
• Deep understanding of search engine algorithms and digital performance marketing
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and Ahrefs
• Strong communication skills with the ability to present campaign results and strategy recommendations
• A growth mindset-curious, iterative, and always testing
• Familiarity with HTML / CSS, CMS platforms (like WordPress), and data analysis using Excel

Bonus Points

• Experience working in a SaaS or tech environment
• Knowledge of Microsoft ecosystem tools and how they integrate with marketing platforms

More Reasons Why You Should Apply!

• We're a remote-first company with team members across the USA, Canada, UK, and India!
• OnePlan has been recognized as the Global Microsoft Partner of the Year in Project and Portfolio Management in 2019, 2020, 2021, and 2022.
• We've been named a "Strong Performer" in the latest Forrester Strategic Portfolio Management WAVE report.
• OnePlan was recognized as Gartner's Voice of Customer for Strategic Portfolio Management Report for 2024 and 2023.
• We offer comprehensive health, dental, and vision benefits, with additional insurance options.
• Employer RRSP and 401K matching programs.
• A fun, collaborative, and diverse environment with regular health and team challenges to keep things light and enjoyable!

At OnePlan, we are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.

Upon receipt of an offer letter, candidates will be subject to a standard background check process.

Disclaimer : We'll only contact candidates who have applied directly through our official channels. Any communication about job offers will always come from an email address linked to OnePlan Solutions, and we'll follow our standard hiring process every time. You'll never be asked for money or personal information during the interview process. If something feels off, don't hesitate to reach out to us to confirm.

Ready to Apply?

Check out what it's like to work at OnePlan and learn more about us at https : / / oneplan.ai /

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Digital Marketing Manager • San Marcos, CA, United States