Public Sector Marketing Manager

Absolute Security; Washington (District of Columbia); Remote; USD 90,000 - 130,000; Full time

Job summary

Absolute Security is seeking a Federal Marketing Manager to enhance brand awareness and drive demand generation within the Public Sector. The successful candidate will manage marketing campaigns, develop content, and collaborate with sales teams to achieve measurable goals in a remote working environment.

Qualifications

• 5+ years of experience in developing and optimizing marketing programs.
• Experience marketing cybersecurity to the U.S. public sector.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute public sector demand and lead generation campaigns.
• Collaborate with sales and marketing teams to ensure successful execution.
• Track and analyze promotional activity performance.

Skills

Project Management

Communication

Data Analysis

Digital Marketing

Content Development

Job description

The successful candidate will be based remotely in Washington, DC.

Absolute, the leader in cyber resilience, is seeking a Federal Marketing Manager to drive pipeline within the Public Sector segment (Education, State and Local Government and Federal) by strategically developing, managing, and executing brand awareness and demand generation campaigns.

As part of the Growth Marketing team, you will be responsible for building awareness, developing account-based marketing, and creating demand within the Public Sector across North America. You will contribute to developing the Public Sector go-to-market strategy and manage and execute marketing campaigns, content development, and field events. You will assist the broader marketing department in various initiatives and partner with the channel marketing team to ensure federal messaging is aligned across corporate and channel/partner sales teams.

The right candidate is not afraid of building something new, thrives on exceeding measurable goals, investigates problems with data, easily establishes strong cross-functional partnerships in a highly matrixed environment, and enjoys working with colleagues to drive successful outcomes.

What You’ll Do:

• Work cross-functionally with various stakeholders to develop and execute public sector demand and lead generation campaigns utilizing a variety of tactics including but not limited to events, email, outbound tactics, webinars, paid social, digital, and content syndication
• Develop clear, compelling content to support campaign interaction points: email, landing pages, paid social, event messaging, online and offline campaigns
• Partner with sales, channel/partner marketing, product marketing, creative, and marketing operations to ensure successful execution of plans
• Collaborate with federal sales team to create messaging strategies that can be customized and personalized for sales outreach
• Partner with sales teams to facilitate feedback on lead conversion, client insights, and campaign success and leads follow-up plans
• Adopt a data driven approach to everything you do; track, measure, and analyze all promotional activity performance. Conduct regular public sector pipeline reviews and develop campaigns to complement and/or offset what we are seeing in the market
• Consistently test and enhance marketing activities through measurement and optimization
• Track federal marketing program and event budget and results to uncover insights for improvement, efficiencies, and cost reduction, and provide routine communications and reporting for all campaigns and events
• Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
• Protect the security and privacy of Absolute and its customers

Who You Are:

• 5+ years of experience developing and optimizing marketing programs and running omni-channel marketing campaigns
• Experience marketing cybersecurity to the U.S. public sector required. Both state + local and federal experience is preferred.
• Demonstrated proficiency with digital and offline marketing tactics including, but not limited to events, email, paid social, website, SEO, and content syndication
• Experience writing and creating campaign assets with excellent written and verbal communication skills
• Excellent project management and presentation skills
• Experience managing budget, including allocation and optimization
• ABM and partner experience a plus
• Highly adaptable to changing priorities
• Can work independently with minimal supervision
• Proven ability to meet/exceed goals
• Up to date with the latest digital marketing trends, marketing operations tools and best practices

Why Work For Us:
You’re resilient and passionate about securing the Work from Anywhere era.
So are we.

We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.

Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny – IA, Reading - UK and Ho Chi Minh City – Vietnam, Absolute Security accelerates customers’ shift to work-from-anywhere through the industry’s first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.

Our vision is to be the world’s most trusted security company – and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website atwww.absolute.comor visit ourYouTube channel