Segment Marketing Lead, Transportation & Mobility

NXP Semiconductors; Austin (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

NXP Semiconductors in Austin, TX is seeking a Segment Marketing Manager for Transportation and Mobility to drive global growth of the Secure Connected Edge business line. You will lead segment strategy, engage customers and partners, and shape go-to-market execution across key mobility applications.

You will translate market insights into actionable roadmaps for microprocessors, microcontrollers, NPUs, software, and solutions, collaborating with cross-functional teams to accelerate design wins

Qualifications

• Bachelor's degree in electrical engineering, computer engineering, computer science, or a related technical discipline.
• 10+ years of relevant experience, including 5+ years in the semiconductor industry.
• Experience engaging Transportation and Mobility customers, partners, and ecosystem stakeholders.
• Proven ability to develop business cases, market analysis, segment strategies, and go-to-market plans.
• Working knowledge of embedded software environments, including Linux and real-time operating systems.
• Strong written, verbal, and executive-level communication skills.
• Highly organized and action-oriented, with the ability to manage priorities across global, cross-functional teams.
• Must hold U.S. citizenship.

Responsibilities

• Develop and execute global segment strategies that drive revenue growth, design-win momentum, and customer engagement.
• Translate customer, partner, and market insights into actionable recommendations for product, software, and solution roadmap planning.
• Create clear segment messaging, solution positioning, and campaign content for sales enablement, digital marketing, events, partner programs, and mass-market channels.
• Collaborate with cross-functional teams, including product lines, regional sales, applications teams, and external partners, to align priorities and accelerate adoption.
• Communicate progress, risks, changes, and recommended actions clearly to stakeholders across multiple customer and ecosystem programs.

Skills

Segment marketing

Customer engagement/sales enablement

Go-to-market

Strategic planning

Cross-functional collaboration

Executive communication

Prioritization across global teams

U.S. citizenship

Education

Bachelor's degree in Electrical/Computer Engineering or related field

Job description

NXP Semiconductors in Austin, TX is seeking a Segment Marketing Manager for Transportation and Mobility to drive global growth of the Secure Connected Edge business line. You will lead segment strategy, engage customers and partners, and shape go-to-market execution across key mobility applications.

You will translate market insights into actionable roadmaps for microprocessors, microcontrollers, NPUs, software, and solutions, collaborating with cross-functional teams to accelerate design wins