Segment Innovation Marketing Lead - Remote 1x/wk

SC Johnson; Charlotte (NC); Hybrid; USD 110.000 - 150.000; Vollzeit

Zusammenfassung

SC Johnson Professional is seeking a seasoned Product Marketing professional to drive growth for its North American skincare, cleaning and hygiene brands in the away-from-home market. You will partner with customers, distributors, sales and cross-functional teams to shape go-to-market strategies and portfolio priorities.

The role focuses on end-to-end innovation, portfolio strategy and marketing communications, with opportunities to lead multi-country initiatives and engage RD&E, regulatory, and

Qualifikationen

• Bachelor's degree in Marketing, Business or related field
• 5+ years of product marketing experience, including innovation, new product development, and portfolio strategy, with at least 2+ years directly developing and commercializing physical products
• Authorized to work in the United States without sponsorship for full-time employment

Aufgaben

• Lead the development and delivery of the strategy and growth plan for an assigned segment, ensuring clear innovation priorities in line with wider North American objectives
• Build understanding of end-user needs, market trends, competitor activity and commercial performance to identify growth opportunities and where-to-play/how-to-win choices
• Lead end-to-end innovation with RD&E to identify, prioritize, develop and deliver NPD and EPD projects through the stage-gate process
• Develop segment-specific value propositions, messaging and claims in partnership with RD&E, Regulatory, Legal and commercial teams
• Own the product portfolio for the assigned segment, including portfolio priorities, lifecycle recommendations, mix optimization and margin improvement
• Translate segment strategy into strategic campaign briefs, messaging frameworks and marketing materials
• Support segment training and capability building across sales, marketing and customer teams
• Partner with local and regional stakeholders to align segment priorities with commercial needs
• Monitor segment performance, track initiatives and recommend actions to improve growth, portfolio performance and market impact
• Work cross-functionally across the organization

Kenntnisse

Product marketing

Innovation

Portfolio strategy

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Business or related field

Tools

Microsoft Office

Teams

Sharepoint

Jobbeschreibung

SC Johnson Professional is seeking a seasoned Product Marketing professional to drive growth for its North American skincare, cleaning and hygiene brands in the away-from-home market. You will partner with customers, distributors, sales and cross-functional teams to shape go-to-market strategies and portfolio priorities.

The role focuses on end-to-end innovation, portfolio strategy and marketing communications, with opportunities to lead multi-country initiatives and engage RD&E, regulatory, and