Seasonal Commercial Strategy Manager

Nestle; Seattle (WA); Hybrid; USD 135,000 - 173,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Commercial Development Manager to lead the Starbucks Seasonal portfolio, aligning brand strategy with customer plans and seasonal launches. You will coordinate with Business Unit, Field Sales, Finance, Marketing, Demand Planning and Supply Chain to optimize sell-through and manage end-of-season inventory risk.

The role requires at least 4 years in sales or commercial development, a Bachelor's degree, and strong cross-functional leadership.

Qualifications

• Minimum 4 years of experience in Sales, Commercial Development, Category Management, Customer Planning or Marketing.
• Bachelor’s degree required; equivalent experience may be considered.
• Strong understanding of customer planning, trade strategy, promotional effectiveness, pricing, assortment and seasonal execution.
• Experience with seasonal portfolios, limited-time offerings or time-sensitive product launches preferred.

Responsibilities

• Serve as the dedicated Commercial Development lead for the Starbucks Seasonal portfolio, aligning commercial priorities across relevant customers and channels.
• Translate Starbucks brand and Business Unit strategies into executable seasonal customer and channel plans that build brand equity, grow market share and deliver financial objectives.
• Develop and deploy clear seasonal selling stories, launch calendars and cohesive business plans for Field Sales and cross-functional stakeholders.
• Establish a customer-focused approach that incorporates retailer planning timelines, seasonal shelf transitions and activation requirements into Go-To-Market plans.
• Leverage customer, category, shopper and prior-season performance insights to identify seasonal growth opportunities and provide input into volume, trade, margin and P&L decisions.
• Lead annual, seasonal, monthly and in-season business planning for the Starbucks Seasonal portfolio, including performance management, risks, opportunities and recovery actions.
• Own the commercial linkage across seasonal assortment, pricing, promotion, trade investment, launch readiness, forecast accuracy and customer execution.
• Partner with Field Sales to identify seasonal distribution, merchandising and promotional execution gaps, prioritize corrective actions and improve follow-through against customer and channel plans.
• Provide seasonal portfolio expertise to the Business Unit by translating customer priorities, seasonal demand patterns and retailer decisions into commercial and financial implications.
• Serve as the key liaison to Field Sales and Finance for incremental funding, trade deployment and commercial spend management.
• Use TPM/TPO and related planning tools to support scenario planning, optimize sales and trade plans and evaluate post-promotional effectiveness.
• Partner with Finance, Demand Planning and Supply Chain to improve seasonal forecast discipline, align volume assumptions with customer plans and manage availability, sell-through and end-of-season inventory risks.
• Lead monthly and key seasonal milestone business reviews, including launch readiness, distribution, sell-through, trade efficiency, customer actions and risk escalation.
• Serve as the Commercial lead for Starbucks Seasonal innovation and returning seasonal offerings, supporting customer and channel readiness through the I2L process, as applicable.
• Act as the Starbucks Seasonal point of contact for Division brand teams, Field Sales, Finance, Demand Planning, Supply Chain and leadership stakeholders.
• Develop and deploy seasonal Commercial Action Plans that align brand objectives, growth drivers, category strategies, activation tactics, trade strategy and shopper insights.
• Build seasonal customer and channel strategies based on approved category, customer and channel plans, aligning assortment, sell-in timing and activation to key seasonal occasions.
• Evaluate post-season results across assortment, distribution, promotional effectiveness and sell-through, and translate learnings into recommendations that drive sustainable, profitable growth for the Starbucks Seasonal portfolio.

Skills

Commercial planning

Seasonal portfolios

Cross-functional leadership

Customer planning

Forecasting & P&L input

Pricing & promotions

Education

Bachelor’s degree

Tools

Nielsen data

VIP

TPM/TPO

Source

Job description

Nestlé USA is seeking a Commercial Development Manager to lead the Starbucks Seasonal portfolio, aligning brand strategy with customer plans and seasonal launches. You will coordinate with Business Unit, Field Sales, Finance, Marketing, Demand Planning and Supply Chain to optimize sell-through and manage end-of-season inventory risk.

The role requires at least 4 years in sales or commercial development, a Bachelor's degree, and strong cross-functional leadership.