Seasonal Campaign Manager

Petco Animal Supplies, Inc.; San Diego (CA); On-site; USD 100,000 - 166,000; Full time

Job summary

Petco Animal Supplies, Inc. in San Diego is seeking a seasoned media planning professional to drive integrated campaigns across onsite, offsite, CRM and in-store channels.

You will partner with sales, merchandising, and marketing to deliver cohesive strategies that meet client objectives and measure results. You’ll translate vendor goals into data-driven media solutions, own the planning process from ideation to execution, and provide actionable insights to improve efficiency and campaign

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field; MBA preferred.
• 5+ years of experience in media planning or integrated marketing.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools and methodologies.
• Excellent communication and presentation skills; ability to influence stakeholders.
• Highly organized and detail-oriented with ability to manage multiple projects.
• Familiarity with retail media networks and industry benchmarks is a plus.

Responsibilities

• Develop comprehensive media plans integrating offsite (paid social, search, programmatic), onsite (display ads, sponsored products), CRM (email, SMS), and in-store (signage, activations) efforts.
• Collaborate with internal teams to align campaign goals, creative execution, and measurement frameworks.
• Translate vendor objectives and KPIs into innovative media solutions leveraging Spot Media’s offerings and insights.
• Partner with analytics and insights teams to identify growth opportunities and ensure data-driven decisions.
• Own the media planning process from ideation to execution, ensuring deliverables on time and within budget.
• Coordinate cross-functional teams, including sales, creative, and operations, to streamline workflows.
• Serve as primary point of contact for campaign planning, working closely with sales to pitch cohesive strategies.
• Partner with merchandising and marketing to ensure messaging consistency with broader goals.
• Work with analytics to evaluate campaign performance and provide actionable insights.
• Stay informed about industry trends, emerging technologies, and competitor strategies to keep Spot Media ahead.

Skills

Media planning

Analytics

Communication

Project management

Retail media knowledge

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

MBA preferred

Tools

Media measurement tools

Job description

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

• Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We’re proud to be 'where the pets go' to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Key Responsibilities:

• Integrated Campaign Development:
  • Develop comprehensive media plans that integrate offsite (paid social, search, programmatic), onsite (display ads, sponsored products), CRM (email, SMS), and in-store (signage, activations) efforts.
  • Collaborate with internal teams to align campaign goals, creative execution, and measurement frameworks.
• Strategic Planning:
  • Translate vendor objectives and KPIs into innovative media solutions that leverage Spot Media’s unique offerings and customer insights.
  • Partner with analytics and insights teams to identify growth opportunities and ensure data-driven decision-making.
• Project Management:
  • Own the media planning process from ideation to execution, ensuring deliverables are on time, within budget, and meet client objectives.
  • Coordinate cross-functional teams, including sales, creative, and operations, to streamline workflows and maintain accountability.
• Collaboration:
  • Serve as the primary point of contact for campaign planning, working closely with the sales team to pitch cohesive strategies to vendors.
  • Partner with merchandising and marketing to ensure consistency in messaging and seamless integration with broader organizational goals.
• Measurement & Optimization:
  • Work with analytics teams to evaluate campaign performance, providing actionable insights for future planning.
  • Regularly review and refine processes to enhance efficiency and campaign effectiveness.
• Market Expertise:
  • Stay informed about industry trends, emerging technologies, and competitor strategies to ensure Spot Media remains ahead of the curve.
  • Share knowledge and best practices with internal teams to foster innovation and continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field; MBA preferred.
• 5+ years of experience in media planning or integrated marketing, preferably within retail media, advertising, or a digital-first organization.
• Proven expertise in building and managing multi-channel campaigns (onsite, offsite, CRM, in-store).
• Strong analytical skills and experience with media measurement tools, platforms, and methodologies.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Highly organized and detail-oriented, with a demonstrated ability to manage multiple projects simultaneously.
• Familiarity with retail media networks and industry benchmarks is a plus.

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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

Salary Range: $100,100.00 - $166,100.00

Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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