Manager, National Merchandise Brands

Petco Animal Supplies, Inc.; San Diego (CA); On-site; USD 117,400 - 194,400; Full time

Job summary

Petco Animal Supplies, Inc. is seeking a seasoned Brand Management leader to shape omnichannel marketing strategies for national partnerships.

You will manage Co-Op budgets, drive campaign ROI, mentor a growing team, and align vendor programs with retail marketing goals across digital, print, and in-store channels. You will lead initiatives coordinating with national brands, retailers, and internal partners to maximize exposure and sales impact.

Qualifications

• 5+ years of experience in brand management within an omnichannel retail or CPG environment.
• 1–2 years of people management experience.
• Strong history of managing external business relationships, negotiating marketing plans, and delivering on vendor expectations.

Responsibilities

• Develop annual and seasonal co-op marketing plans with national brand partners.
• Integrate national brands into campaigns across digital, social, print, and in-store channels.
• Partner with the RMN team to package, pitch, and execute on-site and off-site advertising campaigns.
• Lead marketing launch plans for exclusive vendor product lines and national brand expansions.
• Oversee co-op budgets, tracking allocations, commitments, and proofs-of-performance.
• Supervise and develop the Specialist, National Merchandise Brand Management; guide project prioritization and cross-functional communication.
• Refine processes for gathering vendor assets, approvals, and internal routing.

Skills

Brand management

Leadership

Vendor relations

Omnichannel retail fluency

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Job description

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

• Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco

We’re proud to be 'where the pets go' to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Key Responsibilities

Vendor Collaboration & Campaign Strategy

• Strategic Vendor Partnerships: Collaborate with key national brand partners to develop annual and seasonal co-op marketing plans that align vendor priorities with our corporate growth strategies.
• Integrated Marketing Integration: Ensure national brands are strategically integrated into major seasonal campaigns (e.g., Spring, Holiday, Back-to-School) across digital, social, print, and in-store channels.
• Retail Media Network (RMN) Alignment: Partner closely with the Retail Media team to package, pitch, and execute high-impact on-site and off-site advertising campaigns funded by national brands.
• Commercialization & Launch Planning: Lead the marketing launch plans for exclusive vendor product lines, innovative new product introductions (NPI), and national brand expansions.

Budget Management & Performance Analytics

• Co-Op Budget Management: Oversee vendor-funded marketing budgets, tracking allocations, commitments, and proofs-of-performance to ensure compliance with joint business planning (JBP) agreements.
• Campaign ROI & Reporting: Establish key performance indicators (KPIs) for vendor campaigns. Supervise the preparation of comprehensive post-campaign recap decks to demonstrate marketing value and ROI to national brand partners.

Team Leadership & Development

• People Management: Supervise, coach, and develop the Specialist, National Merchandise Brand Management. Provide daily guidance on project prioritization, conflict resolution, and cross-functional communication.
• Process Standardization: Refine workflow processes for gathering vendor creative assets, securing external legal/regulatory approvals, and routing creative assets internally.

Qualifications

• Experience: 5+ years of experience in brand management, retail marketing, partner marketing, or account management within an omnichannel retail or CPG (Consumer Packaged Goods) environment and 1-2 years of people management experience.
• Leadership: Proven experience directly managing, mentoring, or coaching junior team members or cross-functional teams.
• Vendor & Partner Relations: Strong history of managing external business relationships, negotiating marketing plans, and delivering on client or vendor expectations.
• Omnichannel Retail Fluency: Deep understanding of retail marketing channels, store operations, digital product merchandising, and the mechanics of retail media networks.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

Salary Range: $117,400.00 - $194,400.00

Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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