Search Marketing Specialist

The Judge Group; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Performance Marketing Coordinator to drive user growth through Paid Search and Shopping channels. This exciting role involves managing campaign performance, developing strategies, and collaborating with various teams to optimize marketing efforts. You'll play a key role in shaping the marketing strategy while leveraging industry trends to enhance performance. If you're passionate about marketing and eager to make an impact in a dynamic environment, this opportunity is perfect for you.

Benefits

Medical Insurance

Vision Insurance

Qualifications

• 2+ years in performance marketing with 1+ year in managing Search and Shopping campaigns.
• Strong understanding of search marketing and metric-driven performance.

Responsibilities

• Manage SEM budget for campaigns to attract new sellers in the US market.
• Collaborate on strategy and optimization for Paid Search and Shopping campaigns.

Skills

Performance Marketing Experience

Search and Shopping Campaign Management

Google Ads Proficiency

Communication Skills

Marketing Passion

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by The Judge Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30.00/hr - $32.00/hr

Department: Marketing - Demand Generation

Job Title: Paid Search Coordinator, Experiential Marketing

Location: 100% remote

Rate: $30-$32 an hour on W2

Duties

Our FinTech SaaS client is seeking a Performance Marketing Coordinator to drive new user growth through Paid Search and Shopping channels in the US market. As part of the Acquisition Team, you will manage the performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products. You will expand one of our largest direct response channels and shape strategy to execute XM campaigns.

Responsibilities

• Partner with the lead to manage an Experiential Marketing budget for SEM campaigns to attract new sellers across all products in the US market.
• Collaborate on strategy, execution, and optimization for Paid Search and Shopping campaigns.
• Develop quarterly testing roadmaps and tactical plans to meet internal KPIs.
• Work with internal stakeholders on overall channel performance, aligning creative, product, landing page tests, and more.
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs.
• Utilize testing processes to validate hypotheses and recommend performance optimizations, including campaign structure improvements, targeting, search query mining, keyword expansion, LP testing, and bid management enhancements across Search and Shopping.
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategy.
• Build robust acquisition programs through collaboration with Analytics, Data Science, and Product teams.

Skills

• At least 2 years of related performance marketing experience, including 1+ year managing Search and Shopping campaigns with a XM budget.
• Experience in developing strategies and identifying opportunities to scale growth and meet/exceed KPI targets.
• Strong understanding of search marketing and metric-driven performance marketing.
• Effective communication skills with internal stakeholders; ability to tailor written and verbal communication to various partners.
• Passion for marketing, with a commitment to continuous learning about the industry, platforms, and updates.
• Google Ads proficiency and/or Certification

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Advertising, and Information Technology

Industries

• Financial Services, Software Development, and Marketing Services

Referrals increase your chances of interviewing at The Judge Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

Get notified about new Search Marketing Specialist jobs in United States.

United States $60,000.00-$80,000.00 1 month ago

Related job postings

• Digital Marketing Specialist - (Remote - US)
• Paid Search Marketing Specialist - (Remote - Woodland Hills, CA)
• Digital Marketing Specialist (Part-time)

United States $75,000.00-$115,000.00 2 weeks ago

Other roles

• Senior Digital Marketing Specialist, SEM & Paid Social
• Digital Marketing & Course Launch Specialist

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.