Digital Marketing Specialist

Swooped; United States; Remote; USD 55,000 - 105,000; Full time

Job summary

An innovative marketing and technology company is on the lookout for a Digital Marketing Specialist to enhance client engagement and performance. In this fully remote role, you'll collaborate with clients and internal teams to optimize marketing strategies and deliver measurable results. You'll utilize your expertise in social media and analytical skills to drive campaigns that resonate with target audiences. Join a supportive environment that values personal development and teamwork, where your contributions will help shape the future of digital marketing. If you're passionate about technology and eager to make an impact, this opportunity is perfect for you.

Benefits

Medical, Dental, and Vision Benefits

Paid Holidays

Vacation and Sick Days

401(k) Plan

Team Building Events

Continuous Learning Opportunities

Qualifications

• 3+ years of experience in social media marketing.
• Proven track record of successful social media campaigns.

Responsibilities

• Communicate with clients to troubleshoot marketing issues.
• Optimize client accounts according to KPIs.

Skills

Social Media Marketing

Client Communication

Analytical Skills

Problem-Solving

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Hootsuite

Sprout Social

Microsoft Excel

Google Sheets

Adobe Creative Suite

Canva

WordPress

Job description

2 days ago Be among the first 25 applicants

Our client is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country. They are seeking an outgoing, tech-savvy individual to join their growing team.

Why work for the company?

• A commitment to personal development,
• Guidance and support at a high level through interfacing with their Executive Team to prioritize goals as a company,
• Excellent leadership and mentoring for entry-level to senior staff, and recognition of outstanding efforts,
• Team building events, team lunches/ happy hours, and other company-wide events
• A supportive, caring environment dedicated to continuous learning and growth.

About The Role

They are seeking a well-organized, tech-savvy Digital Marketing Specialist to join their marketing team. In this role, you will be the liaison between the digital marketing department and clients. The role entails rolling up your sleeves to understand client issues; problem-solving with team members with the ultimate goal of improving client performance and overall ROI.

Duties:

• Communicate with clients via Zoom, phone, text, and email to understand and troubleshoot issues with their marketing accounts, and reach out proactively to review their marketing performance
• Advise clients on what they can expect from their marketing and the best ways to optimize their campaigns
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and social media in accordance with client goals.
• Optimize individual client accounts according to KPIs, including monitoring budgets and bids
• Create reports related to marketing activities primarily in Microsoft Excel and Google Sheets
• Coordinate marketing activities between the client support team and marketing
• Create and post custom and templated ads for clients (Facebook, AdWords, etc.)
• Complete data entry for output in CRM system and spreadsheets
• Update and maintain records and run regular reports from multiple data systems
• Help clients set up their CRM to receive leads
• Collaborate across sales, marketing, and technical teams on various projects as they arise

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media marketing, preferably in a similar role.
• Proven track record of developing and executing successful social media campaigns that drive engagement and lead generation.
• Strong understanding of social media channels, tools, and technologies, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships with partners and influencers.
• Strong analytical and problem-solving skills, with the ability to use data to make decisions and measure performance.
• Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Self-starter with the ability to work independently in a fast-paced, high-growth environment.
• Experience with social media management and analytics tools, such as Hootsuite and Sprout Social.

Preferred qualifications:

• Experience in the real estate industry or a related field.
• Knowledge of graphic design and video editing tools, such as Adobe Creative Suite and Canva.
• Familiarity with content management systems, such as WordPress.
• Passion for real estate and/or technology

Salary and Benefits

This role is currently fully remote within the US. Compensation and full benefits include starting pay from $55,000+ depending on experience; medical, dental, and vision benefits; paid holidays, vacation, and sick days; a 401(k).

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Customer Service, and General Business

• Industries

  Computer and Network Security and Technology, Information and Media

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