Manager, Paid Search

Gainor; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

A leading digital agency is seeking a skilled Manager, Paid Search Marketing to lead complex campaigns using advanced machine learning technologies. This role offers the chance to work closely with clients, ensuring performance and adapting to industry trends, providing invaluable experience in a dynamic environment.

Qualifications

• 4-6 years of Paid Search Marketing experience required.
• Experience in both B2B and B2C sectors.
• Confident in presenting to senior clients.

Responsibilities

• Develop and optimize high performing Paid Search campaigns.
• Communicate performance and industry trends to clients.
• Manage automated bidding tools and client budgets.

Skills

Paid Search Marketing

Data Analysis

Client Communication

Education

Certifications in Google Ads

Certifications in Microsoft Ads

Google Analytics Certification

Tools

Google Ads

Bing Ads

SA 360

Google Ad Scripts

Microsoft Advertising Scripts

Job description

The digital agency is a fast-moving, innovative leader in AI-driven digital marketing, offering a holistic approach to advertising that adapts to the rapidly evolving landscape. They are seeking a skilledManager, Paid Search Marketingto plan and implement complex, integrated paid search campaigns, leveraging cutting-edge machine learning technologies. In this role, you’ll work closely with clients, explaining performance and ensuring long-term confidence, while staying ahead of emerging trends and tools in the industry. This is a unique opportunity to gain invaluable experience in a dynamic, AI-driven environment that will set you apart in the field.*Job Responsibilities:

• Develop, ideate and optimize high performing Paid Search campaigns across platforms (Google Ads, YouTube Ads, Microsoft Ads, SA360, Optmyzr).
• Communicate paid search performance, industry trends, and answering client questions with expertise.
• Collaborate with the Performance Strategy Team on tests, data-driven insights, and campaign optimizations.
• Anticipate and respond to performance changes and client needs based on industry trends.
• Manage automated bidding tools, optimizations, and sophisticated audience strategies.
• Implement and explain conversion tagging, measurement attribution, and clear nomenclature.
• Analyze data to create insights and tell compelling stories to clients.
• Build strong working relationships with publishers and vendor partners.
• Implement and refine best practices in paid search management.
• Accurately forecast paid search spend and manage client budgets.

*Qualifications:

• 4-6 years of Paid Search Marketing experience (Google Ads, Bing Ads).
• Certifications in Google Ads, Microsoft Ads, and Google Analytics.
• Experienced in SA 360, Google Ad Scripts, and Microsoft Advertising Scripts.
• Proven ability to manage direct marketing search campaigns (CPA, ROAS, CPL goals).
• Experience in both B2B and B2C sectors.
• Confident in presenting to senior clients and delivering clear communication.

***Salary: $90,000 to $110,000 based on experienceGainor provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.