Search Marketing Coordinator

EGC Group; Melville, Northern (NY, KY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Flexible PTO and Summer Fridays

401K + employer matching

Life Insurance & additional benefits

Company luncheons, outings and events

Professional growth training

Job summary

EGC Group is seeking a Digital Search Marketing Specialist to support planning, execution, and optimization of paid, SEO, and GEO programs. You will handle keyword research, content optimization, and performance analysis to boost visibility and conversions across traditional and AI-driven search experiences.

The role is based in Melville, NY with a hybrid schedule (3 days in office). You will collaborate with the VP of Media and cross-functional teams to align search strategies with client goals

Qualifications

• Bachelor’s Degree in Marketing or related field.
• Minimum 3 years of relevant search marketing experience, including hands-on exposure to both Paid Search and SEO.
• Familiarity with GEO and AI-powered search, with an interest in developing expertise as these platforms evolve.
• Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; experience with Microsoft Advertising is a plus.
• Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO.
• Ability to interpret performance data, identify trends and recommend practical optimization opportunities.
• Strong written communication skills, including the ability to support search ad copy and website content recommendations.
• Strong attention to detail.

Responsibilities

• Assist with setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising.
• Monitor and analyze Paid Search performance metrics such as CTR, CPC, CPA and ROAS.
• Conduct keyword, search intent and competitor research to inform paid campaigns and content recommendations.
• Support on-page SEO through optimization of page titles, meta descriptions, headings and internal links.
• Assist with technical SEO audits and coordinate with developers on site performance and crawlability.
• Support GEO initiatives by structuring content for AI-generated answers and AI-powered search experiences.
• Monitor brand visibility and evaluate GEO practices through research and testing.
• Assist with analytics, tagging and conversion tracking to measure user behavior and outcomes.
• Collect and analyze website and search performance data to identify opportunities for improvement.
• Support ongoing testing of ad copy, landing pages and content to improve performance.
• Prepare reporting across Paid Search, SEO and GEO with clear insights and next steps.
• Stay informed about changes in search platforms, algorithms and advertising tools.
• Collaborate with media, content, creative, development and account teams to integrate search marketing with broader client strategies.

Skills

Paid search

SEO

AI-powered search

Data interpretation

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics 4

Google Search Console

Google Tag Manager

Microsoft Advertising

Semrush

Moz

WebCEO

Job description

Support the planning, execution and optimization of search marketing programs across Paid Search, Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). We are looking for someone with hands-on experience in paid and organic search, along with an understanding of how AI-powered search and generative engines are changing the way people discover brands, products and services.

This role combines campaign execution, keyword and audience research, content optimization and performance analysis to improve client visibility, engagement and conversions across traditional search engines and emerging AI-driven search experiences.

Location: Melville, NY / Hybrid (3 days in office)

Reports to: VP, Media

Primary Responsibilities:

• Assist with the setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising, including keyword research, negative keywords, ad copy, bidding and budget pacing.
• Monitor and analyze Paid Search performance, including click-through rates, cost per click, conversion rates, cost per acquisition and return on ad spend.
• Conduct keyword, search intent and competitor research to inform paid campaigns, organic search strategies and content recommendations.
• Support on-page SEO through optimization of page titles, meta descriptions, headings, internal links and website content.
• Assist with technical SEO audits and coordinate with developers to address website architecture, crawlability, indexing and site performance.
• Support GEO initiatives by helping structure and optimize content for visibility in AI-generated answers and AI-powered search experiences.
• Monitor brand visibility, mentions and citations across relevant AI search platforms and help evaluate emerging GEO practices through research and testing.
• Assist with analytics, tagging and conversion tracking to measure user behavior and campaign outcomes.
• Collect and analyze website and search performance data, including traffic sources, engagement, conversions and revenue, to identify opportunities for improvement.
• Support ongoing testing of ad copy, landing pages and content to improve search marketing performance.
• Prepare reporting across Paid Search, SEO and GEO, translating findings into clear insights and recommended next steps.
• Stay informed about changes in search platforms, algorithms, advertising tools and AI-powered discovery.
• Collaborate with EGC’s media, content, creative, development and account teams to integrate search marketing with broader client strategies.

Qualifications

• Bachelor’s Degree in Marketing or related field
• Minimum 3 year of relevant search marketing experience, including hands on exposure to both Paid Search and SEO
• Familiarity with GEO and AI-powered search, with an interest in developing expertise as these platforms evolve
• Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; experience with Microsoft Advertising is a plus.
• Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO.
• Ability to interpret performance data, identify trends and recommend practical optimization opportunities.
• Strong written communication skills, including the ability to support search ad copy and website content recommendations.
• Strong attention to detail

The Perks at EGC

• Flexible PTO and Summer Fridays (half days)
• 401K + employer matching
• Life Insurance, Aflac and additional auxiliary discount programs
• Company luncheons, outings and events
• Professional growth training opportunities

The EGC Group is an equal opportunity employer. In accordance with anti-discrimination laws, The EGC Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.