Search Marketing Specialist - Hybrid & Growth

The EGC Group; Melville (NY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Flexible PTO

Summer Fridays

Hybrid work schedule

Medical, Dental, Vision benefits

401K + employer matching

Life Insurance

Aflac and additional discount programs

Company luncheons/outings/events

Professional growth training

Job summary

EGC Group is seeking a Search Marketing Coordinator to help plan, execute and optimize search marketing programs across Paid Search, SEO and GEO. You will work with AI-powered search strategies to improve client visibility and conversions.

The role requires hands-on experience in paid search and SEO, plus familiarity with Google Ads, GA4 and SEO tools. Hybrid work (3 days in office) in Melville, NY is offered.

Qualifications

• Bachelor’s Degree in Marketing or related field
• Minimum 1 year of relevant search marketing experience, including Paid Search and SEO
• Familiarity with GEO and AI-powered search
• Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; MS Advertising a plus
• Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO
• Ability to interpret performance data and recommend optimization opportunities
• Strong written communication skills and attention to detail

Responsibilities

• Assist with setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising
• Monitor and analyze Paid Search performance metrics like CTR, CPC, CPA and ROAS
• Conduct keyword, search intent and competitor research to inform paid and organic strategies
• Support on-page SEO through optimization of titles, meta descriptions, headings and content
• Assist with technical SEO audits and coordinate with developers on site performance
• Support GEO initiatives by structuring content for visibility in AI-generated answers
• Monitor brand mentions across AI search platforms and evaluate GEO practices
• Assist with analytics, tagging and conversion tracking to measure user behavior
• Collect and analyze website/search performance data to identify opportunities
• Support testing of ad copy, landing pages and content to improve performance
• Prepare reporting across Paid Search, SEO and GEO with clear insights

Job description

EGC Group is seeking a Search Marketing Coordinator to help plan, execute and optimize search marketing programs across Paid Search, SEO and GEO. You will work with AI-powered search strategies to improve client visibility and conversions.

The role requires hands-on experience in paid search and SEO, plus familiarity with Google Ads, GA4 and SEO tools. Hybrid work (3 days in office) in Melville, NY is offered.