Search Engine Optimization Copywriter

Calculated Hire; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

Calculated Hire is seeking an experienced SEO Copywriter to join its SEO Content team and support the development and optimization of PLP FAQs and supporting content across a large retail site. You will focus on improving organic visibility and the customer experience.

The ideal candidate writes with an SEO-first mindset, understands keyword intent and on-page optimization, and can adapt content for AI-driven search experiences. GEO experience is highly preferred.

Qualifications

• 3+ years of copywriting, content writing, editorial, or SEO content experience.
• Experience creating content for SEO and organic search.
• Strong understanding of search intent, keyword research, on-page SEO, and content optimization.
• Excellent writing, editing, proofreading, and communication skills.
• Ability to write concise, informative content for digital and e-commerce experiences.
• Experience working within brand voice and editorial guidelines.
• Attention to detail and ability to manage high-volume content assignments.

Responsibilities

• Write, edit, and optimize product listing page FAQs and supporting SEO content across a large retail website.
• Develop content that addresses customer search intent and provides clear, helpful answers.
• Apply SEO best practices including keyword targeting, search intent, and content structure.
• Develop content optimized for traditional search engines and AI-powered search experiences.
• Incorporate GEO / AI search optimization principles to improve discoverability by generative search platforms.
• Edit and refine existing content for clarity, accuracy, consistency, tone, and SEO performance.
• Partner with SEO strategists and cross-functional stakeholders to translate insights into copy.
• Ensure content aligns with brand voice, accessibility considerations, and SEO guidelines.
• Manage multiple content assignments and deadlines in a fast-paced retail environment.
• Identify opportunities to improve FAQ content based on trends and questions.
• Contribute to scalable content standards and best practices.

Skills

Copywriting

SEO content

Editing

Content strategy

Communication

Tools

Semrush

Ahrefs

Google Search Console

Google Analytics

Job description

Contract: 3 months, with potential for extension

Position Overview

Our Fortune 50 retail client is seeking an experienced SEO Copywriter to join its SEO Content team and support the development and optimization of content across high-traffic product listing pages (PLPs). This contractor will focus primarily on creating and refining PLP FAQs and supporting content designed to improve organic search visibility, enhance the customer experience, and ensure content is structured effectively for both traditional search engines and emerging AI-powered search experiences.

The ideal candidate is a strong writer and editor with a solid understanding of SEO content strategy, keyword intent, on-page optimization, and writing for AI-driven search experiences. Experience with Generative Engine Optimization (GEO) is highly preferred.

This is a highly collaborative role that will partner with SEO, content, merchandising, and digital teams to create clear, useful, search-optimized content at scale.

Key Responsibilities

• Write, edit, and optimize product listing page FAQs and supporting SEO content across a large retail website.
• Develop content that addresses customer search intent and provides clear, helpful answers to common product and category-related questions.
• Apply SEO best practices including keyword targeting, search intent, natural language optimization, internal linking considerations, and content structure.
• Develop content that is optimized for both traditional search engines and AI-powered search experiences.
• Incorporate emerging GEO / AI search optimization principles to improve the likelihood that content can be accurately understood, surfaced, and referenced by generative search platforms.
• Edit and refine existing content for clarity, accuracy, consistency, tone, grammar, and SEO performance.
• Partner with SEO strategists and cross-functional stakeholders to understand content priorities and translate SEO insights into compelling customer-facing copy.
• Ensure content aligns with established brand voice, editorial standards, accessibility considerations, and SEO guidelines.
• Manage multiple content assignments and deadlines in a fast-paced retail environment.
• Identify opportunities to improve existing FAQ content based on search trends, customer questions, content gaps, and evolving search behavior.
• Contribute to the development and refinement of scalable content standards and best practices.

Required Qualifications

• 3+ years of professional copywriting, content writing, editorial, or SEO content experience.
• Demonstrated experience creating content specifically for SEO and organic search.
• Strong understanding of search intent, keyword research, on-page SEO, and content optimization.
• Exceptional writing, editing, proofreading, and communication skills.
• Experience writing concise, informative content for digital and e-commerce experiences.
• Understanding of how consumers search for products and information online.
• Ability to write content that is both search-optimized and genuinely useful to customers.
• Experience working within established brand voice and editorial guidelines.
• Strong attention to detail and ability to manage high-volume content assignments.

Preferred Qualifications

• Experience with Generative Engine Optimization (GEO) or optimizing content for AI-powered search and answer engines.
• Experience writing content specifically designed to be interpreted or surfaced by generative AI/search experiences.
• Experience in retail, e-commerce, merchandising, product content, or digital marketing.
• Familiarity with SEO and content tools such as Semrush, Ahrefs, Google Search Console, Google Analytics, or similar platforms.
• Experience working with content management systems and large-scale digital content environments.
• Familiarity with structured content, FAQs, schema, or other approaches that improve search visibility.
• Experience using AI tools as part of the content development, research, editing, or optimization process.

Ideal Candidate

The ideal candidate is a strong writer with an SEO-first mindset who understands that effective search content needs to balance customer value, brand voice, and technical optimization. They are comfortable working with both established SEO practices and the rapidly evolving world of AI-powered search.

This person should be highly detail-oriented, adaptable, and comfortable working in a large, complex retail organization where content needs to be produced consistently and at scale.