Search Engine Marketing Specialist

Blink Advertising; Bellefonte (Centre County); On-site; USD 45,000 - 67,500; Full time

Benefits offered by this job

Medical Insurance

401k with match

Early release on Fridays

Flexible work location

Company-provided computer

Generous PTO policy

Job summary

Blink Advertising is seeking a Search Engine Marketing Specialist to manage Google advertising campaigns, including PPC/SEM, Google Display Network, and YouTube. The ideal candidate will have at least 3 years of experience, strong analytical skills, and proficiency in Google Ads. This mid-senior level position offers a competitive salary range of $45,000 to $67,500, along with benefits such as medical insurance, 401k matching, and flexible work location options.

Qualifications

• At least 3+ years of effective PPC/SEM experience.
• Strong analytical skills and proficiency in PPC/SEM copywriting.
• Experience with Google Ads is essential.

Responsibilities

• Setup and manage PPC/SEM campaigns primarily on Google.
• Analyze advertising data, keywords, traffic, and other reports.
• Collaborate with the ad operations team and account success team members.

Skills

PPC/SEM experience

Analytical skills

PPC/SEM copywriting

Communication skills

Experience with Google Ads

Knowledge of marketing communications

Tools

Google Analytics

Google Tag Manager

Agency Analytics

Advantage

Google Drive

Job description

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Entrepreneur | Ad Agency Owner | Innovator in Ad Tech | Dedicated Dad & Husband

The SEM & Google Specialist is responsible for all aspects of Google advertising, including PPC/SEM, Google Display Network, and YouTube, as well as other platforms like Yelp, Yahoo, and Bing. They will oversee campaign setup, monitoring, optimization, and stay updated on trends and technological advancements in the space.

Responsibilities:

1. Setup and manage PPC/SEM campaigns primarily on Google, and potentially on other search engines.
2. Manage Google ads such as LSA, GDN, and YouTube.
3. Serve as an expert in paid search and Google advertising to guide and optimize team efforts.
4. Collaborate with the ad operations team and account success team members.
5. Analyze advertising data, keywords, traffic, and other reports.
6. Conduct digital marketing research.
7. Create, test, and optimize SEM ad copy.
8. Review media plans within our media buying system, Advantage.
9. Participate in team meetings and cross-team collaborations.
10. Adhere to company policies, procedures, and core values.
11. Perform additional duties as required to support the agency and team.

Skills Needed:

• At least 3+ years of effective PPC/SEM experience.
• Proficiency in PPC/SEM copywriting.
• Strong analytical skills.
• Experience with Google Ads is essential; familiarity with Yahoo/Bing ads, Advantage, and Agency Analytics is a plus.
• Passion and understanding of PPC/SEM advertising.
• Reside within driving distance of Pittsburgh; applicants in PST, MST, or outside the U.S. will not be considered.
• Experience with Google Analytics and Google Tag Manager.
• Enjoy working in and improving processes.
• Task and deadline-oriented.
• Results-driven, self-motivated, and an overachiever.
• Strong communication skills, both verbal and written.
• Knowledge of marketing communications or integrated marketing.
• Proficiency in Google Drive and agency productivity tools.
• Ability to follow processes and optimize ad campaigns effectively.

Compensation & Benefits:

• Salary Range: $45,000 - $67,500
• Medical Insurance
• 401k with match
• Early release on Fridays and half-day summer Fridays
• Flexible work location: remote or office in Pittsburgh or Bellefonte, PA
• Company-provided computer and second monitor
• Generous PTO policy

Blink Core Values:

• Be Bold
• Lead the Way
• Live with Integrity
• Stay Nimble
• Spread Kindness

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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