Search & Discovery Growth Manager
Johnson Outdoors
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Qualifications
- A minimum of 7 years in digital marketing, focusing on SEO.
- Proven ability to develop and execute S&D strategies.
- Experience with technical SEO and digital marketing analytics.
Responsibilities
- Develop S&D strategies to enhance brand and product visibility.
- Manage S&D projects, ensuring deadlines and quality standards.
- Conduct keyword research to optimize content for search.
Skills
Education
Tools
Job description
Join to apply for the Search & Discovery Growth Manager role at Johnson Outdoors
Join to apply for the Search & Discovery Growth Manager role at Johnson Outdoors
Come join the Johnson Outdoors global marketing team and expand your reach around the world!
At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.
Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, andDiving!
About the Role:
The Search & Discovery Growth Manager develops and executes the organization’s search and discovery (S&D) strategy to drive site traffic growth as well as brand and product discovery through tools consumers use to search for our brands, categories, and products. Collaborates with external partners, cross-functional teams within the Digital Commerce COE and throughout the businesses to deliver S&D goals and plans.
What you will be doing:
- Develops comprehensive S&D strategies to improve brand and product discoverability across multiple and diverse platforms including search engines, social platforms, AI assistants and drive traffic to the Johnson Outdoors’ brand websites. Works closely with direct-to-consumer (DTC), digital marketing and brand management teams, to align S&D efforts with overall business objectives and ensures seamless integration with other marketing initiatives.
- Sets measurable goals and KPIs for S&D performance and effectively evaluates strategies against DTC, marketing goals and aligned-on KPIs.
- Develops and socializes S&D playbooks to guide internal and external planning and implementation.
Project Management:
- Leads and manages S&D projects including goals, timelines, milestones, implementation, and evaluation.
- Monitors projects to meet deadlines and quality standards.
Keyword Research:
- Conducts thorough keyword research to identify high-value keywords, shares with internal teams and external parts, and optimizes content accordingly.
Site On-Page Optimization:
- Oversees on-page optimization efforts including meta tags, headers, URL structures, and internal linking.
- Collaborates with content creators to ensure S&D best practices are integrated into content development and publishing.
Site Technical SEO:
- Manages Technical S&D aspects such as redirects, site structure, content organization and completeness, and crawlability; conducts regular audits to identify and fix issues.
Analytics and Reporting:
- Monitors, analyzes and reports on S&D performance.
Industry Trends:
- Stays updated with the latest SEO & GEO trends, algorithm changes, and best practices to ensure continuous improvement.
Other: Performs other duties as assigned
What you need to succeed:
- Bachelor’s degree in marketing, marketing analytics, advertising, digital marketing, or equivalent.
- Typically requires a minimum of 7 years of progressively responsible digital marketing experience which includes developing and executing SEO strategies within a customer goods industry.
- Proven ability to create S&D strategies from data to meet business cases, market insights, and requirements.
- Strong analytical skills, proven to be data-driven, with a strong understanding of SEO and content management best practices.
- Curious and an advanced knowledge of industry trends in how consumers learn about and find brands and products.
- Experience working across multiple brands and departments in an influencer role and collaborates to enhance website performance and visibility.
- Advanced knowledge of and experience with technical SEO, web content strategy, AI assistants, GEO (Generative Engine Optimization), social platforms and leveraging these disciplines to drive organic traffic across Okta.com, AuthO.com, subdomains and microsites.
- Excellent interpersonal and written and verbal communication skills and ability to work across diverse teams which include highly technical and non-technical members.
- Strong organizational and project planning skills.
- Demonstrated leadership skills and abilities.
- Experience managing external agencies which includes budgets, timelines, and oversight of performance targets.
A few pointers about our culture:
- Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted gear that gets people out there.
- We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
- We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
- We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.
What you will receive:
- Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
- Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our tuition assistance program.
- Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.
All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.
About Us:
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; and Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.
Search & Discovery Growth Manager
Come join the Johnson Outdoors global marketing team and expand your reach around the world!
At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.
Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, andDiving!
About the Role:
The Search & Discovery Growth Manager develops and executes the organization’s search and discovery (S&D) strategy to drive site traffic growth as well as brand and product discovery through tools consumers use to search for our brands, categories, and products. Collaborates with external partners, cross-functional teams within the Digital Commerce COE and throughout the businesses to deliver S&D goals and plans.
What you will be doing:
Strategy Development:
- Develops comprehensive S&D strategies to improve brand and product discoverability across multiple and diverse platforms including search engines, social platforms, AI assistants and drive traffic to the Johnson Outdoors’ brand websites. Works closely with direct-to-consumer (DTC), digital marketing and brand management teams, to align S&D efforts with overall business objectives and ensures seamless integration with other marketing initiatives.
- Sets measurable goals and KPIs for S&D performance and effectively evaluates strategies against DTC, marketing goals and aligned-on KPIs.
- Develops and socializes S&D playbooks to guide internal and external planning and implementation.
Project Management:
- Leads and manages S&D projects including goals, timelines, milestones, implementation, and evaluation.
- Monitors projects to meet deadlines and quality standards.
Keyword Research:
- Conducts thorough keyword research to identify high-value keywords, shares with internal teams and external parts, and optimizes content accordingly.
Site On-Page Optimization:
- Oversees on-page optimization efforts including meta tags, headers, URL structures, and internal linking.
Content Strategy:
- Collaborates with content creators to ensure S&D best practices are integrated into content development and publishing.
Site Technical SEO:
- Manages Technical S&D aspects such as redirects, site structure, content organization and completeness, and crawlability; conducts regular audits to identify and fix issues.
Analytics and Reporting:
- Monitors, analyzes and reports on S&D performance.
Industry Trends:
- Stays updated with the latest SEO & GEO trends, algorithm changes, and best practices to ensure continuous improvement.
Other: Performs other duties as assigned
What you need to succeed:
- Bachelor’s degree in marketing, marketing analytics, advertising, digital marketing, or equivalent.
- Typically requires a minimum of 7 years of progressively responsible digital marketing experience which includes developing and executing SEO strategies within a customer goods industry.
- Proven ability to create S&D strategies from data to meet business cases, market insights, and requirements.
- Strong analytical skills, proven to be data-driven, with a strong understanding of SEO and content management best practices.
- Curious and an advanced knowledge of industry trends in how consumers learn about and find brands and products.
- Experience working across multiple brands and departments in an influencer role and collaborates to enhance website performance and visibility.
- Advanced knowledge of and experience with technical SEO, web content strategy, AI assistants, GEO (Generative Engine Optimization), social platforms and leveraging these disciplines to drive organic traffic across Okta.com, AuthO.com, subdomains and microsites.
- Excellent interpersonal and written and verbal communication skills and ability to work across diverse teams which include highly technical and non-technical members.
- Strong organizational and project planning skills.
- Demonstrated leadership skills and abilities.
- Experience managing external agencies which includes budgets, timelines, and oversight of performance targets.
A few pointers about our culture:
- Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted gear that gets people out there.
- We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
- We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
- We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.
What you will receive:
- Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
- Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
- Further your career with training opportunities including our tuition assistance program.
- Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.
All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.
If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know the nature of your request and your contact information.
About Us:
JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town canoes and kayaks; Ocean Kayak; Carlisle paddles; Minn Kota fishing motors, batteries and anchors; Cannon downriggers; Humminbird marine electronics and charts; SCUBAPRO dive equipment; and Jetboil outdoor cooking systems. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $663 million global enterprise with around 1,300 employees across 20 countries.
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing
- IndustriesManufacturing
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