Scrum Lead/Functional Analyst

Saransh Inc; Cary (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Saransh Inc is seeking a Marketing Automation/CRM Operations professional in the United States (Cary, NC area) to own audience segmentation, data integrity, and campaign execution. The role emphasizes Cordial hands-on work, SQL-based validation, and modular email development with dynamic personalization.

You will collaborate with data and IT teams to ensure clean data feeds, scalable templates, and standardized playbooks while supporting lifecycle campaigns across Welcome, Post Purchase, and

Qualifications

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution.
• Hands-on Cordial experience; familiarity with other ESPs is a plus.
• Strong understanding of segmentation logic and data integration for audience building.
• Ability to support campaign execution, QA, and process documentation in a cross-functional marketing environment.

Responsibilities

• Support audience segmentation logic by partnering with data teams to define attributes and dependencies.
• Run basic SQL queries in Snowflake to validate audience counts and troubleshoot data issues.
• Build and configure modular email templates and reusable components to enable dynamic personalization.
• Document processes and contribute to playbooks that improve platform adoption.
• Collaborate with Brand teams to activate lifecycle programs (Welcome, Post Purchase, Reactivation).
• Assist in maintaining journey templates and personalization frameworks for campaigns.

Skills

Cordial

SQL

Snowflake

Segmentation logic

Data integration

Campaign execution

Documentation

Cross-functional collaboration

Lifecycle programs

Tools

Amperity

Sculpt blocks

Email templates

Job description

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams
• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation