School and Group Coordinator

Merlin Entertainments; BLOOMINGTON (MN); On-site; USD 36,000 - 41,000; Full time

Benefits offered by this job

Merlin Magic Pass

Recognition Programs

401(k) Program

Tuition Reimbursement

Learning & Advancement Opportunities

Job summary

SEA LIFE Minnesota, part of Merlin Entertainments, seeks a Schools & Group Coordinator to manage group reservations and act as the primary contact for schools and organizations. You will guide inquiries through planning, bookings, arrival, and follow-up to ensure memorable visits.

You will collaborate with sales, marketing, and operations to grow attendance, coordinate events, and support partnerships with schools and travel partners.

Qualifications

• High school diploma or GED required; college degree preferred.
• 2+ years of customer service, hospitality, tourism, event coordination, sales support, or related experience.
• Experience handling reservations, guest inquiries, or inbound customer interactions is a plus.
• Strong communication and relationship-building skills with a customer-first mindset.
• Ability to manage multiple priorities while maintaining attention to detail.

Responsibilities

• Manage the complete group reservation process from initial inquiry through post-visit follow-up.
• Provide information and recommendations to schools, tour operators, organizations, and potential group customers.
• Book group reservations and serve as the primary contact throughout the planning process.
• Welcome groups upon arrival and help ensure a smooth, positive guest experience.

Skills

Customer service

Relationship-building

Communication

Organization

Microsoft Office

Education

High school diploma or GED

College degree preferred

Tools

Microsoft Office

Job description

Schools & Group Coordinator - SEA LIFE Minnesota

Are you passionate about creating exceptional guest experiences while building meaningful relationships in your community? As a Schools & Group Coordinator, you'll serve as the primary point of contact for school groups, tour operators, and other organizations, guiding them through the entire reservation process from the first inquiry to a successful visit. This role combines customer service, group sales, event coordination, and marketing support to help drive attendance and create unforgettable experiences.

What You'll Do

• Manage the complete group reservation process from initial inquiry through post-visit follow-up.
• Provide information and recommendations to schools, tour operators, organizations, and potential group customers.
• Book group reservations and serve as the primary contact throughout the planning process.
• Welcome groups upon arrival and help ensure a smooth, positive guest experience from start to finish.
• Respond promptly to guest inquiries, reviews, and customer feedback.
• Build and maintain strong relationships with schools, travel partners, community organizations, and group leaders.
• Prospect, negotiate, and secure new and repeat business to achieve attendance and revenue goals.
• Coordinate special events, promotions, familiarization tours, and group programs.
• Conduct client outreach, sales presentations, and follow-up communications to strengthen partnerships.
• Collaborate with operations and marketing teams to support group visits, events, and overall marketing initiatives.
• Monitor industry trends and identify opportunities to grow group attendance and revenue.
• Prepare booking, attendance, and revenue reports for leadership.
• Maintain event schedules, client communications, promotional materials, and sales records.
• Support additional marketing and business development efforts as needed.

Qualifications & Experience

What You’ll Bring

• High school diploma or GED required; college degree preferred.
• 2+ years of customer service, hospitality, tourism, event coordination, sales support, or related experience.
• Experience handling reservations, guest inquiries, or inbound customer interactions is a plus.
• Strong communication and relationship-building skills with a customer-first mindset.
• Ability to manage multiple priorities while maintaining attention to detail.
• Excellent organizational and problem-solving abilities.
• Comfortable communicating with clients, conducting follow-up outreach, and supporting sales initiatives.
• Proficiency with Microsoft Office and other business systems.
• A positive, professional attitude and passion for creating memorable guest experiences.
• Ability to work collaboratively across departments to support business growth and operational success.

Benefits

• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards: Celebrate your achievements and hard work!
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

USD $18.50/Hr.