Savings Analytics & Growth Associate

Goldman Sachs Group; Richardson (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Goldman Sachs, a leading global investment banking and investment management firm, seeks a data-driven Associate for the Marcus Savings US Commercial Strategy team. You will drive analytics, data infrastructure, and model development to grow Savings and CD products.

You will analyze customer behavior, build segmentation and LTV models, shape GTM plans, and create dashboards to track KPIs and measure impact across marketing and product initiatives.

Qualifications

• 3–5+ years of analytics, metrics, modeling and reporting in financial services; consumer banking preferred.
• Bachelor or advanced degree in quantitative fields like Applied Math, Statistics, Engineering, CS.
• Experience developing data-driven strategies in deposits or with B2C marketing analytics.
• Experience in customer analytics including profiling, segmentation, lifecycle analysis, and causal inference.
• Strong quantitative skills with large data sets and Big Data tools (SQL, Hadoop, etc.).
• Experience with Tableau, Power BI or similar data visualization tools.
• Programming with Python preferred.
• Understand and improve data processes in databases (Oracle, Sybase, Snowflake).
• Experience with ML techniques (regression, classification, clustering, NLP).
• Strong project management, self-driven, independent and cross-functional.
• Ability to communicate results and highlight business impact.

Responsibilities

• Analyze customer profiles, preferences, behaviors, and market activity to inform target segments, product development, and go-to-market strategy.
• Apply cohort, time-series, and causal inference methods to identify trends, isolate drivers, and measure incremental impact across marketing, product, pricing, and customer experience.
• Build segmentation, lifecycle, and customer lifetime value frameworks for Savings and CD products to improve acquisition quality, engagement and retention.
• Shape go-to-market strategies through opportunity sizing, audience targeting, value propositions, channel strategy, and launch measurement.
• Develop dashboards and measurement frameworks to track product and marketing KPIs, operational performance, customer outcomes, and benchmarks.
• Analyze digital journeys and conversion funnels to identify friction and recommend customer experience improvements.
• Design and evaluate A/B tests, multivariate tests, and quasi-experimental analyses to measure statistical significance, incrementality, and acquisition and retention impact.
• Build and automate reporting, analytical tools, and ML models for churn, lifetime value, segmentation, and price sensitivity — owning design through deployment and monitoring — and measure success on both model accuracy and business impact (retention, margin, ROI)

Skills

Analytics

Metrics

Modeling

Reporting

Financial services

Consumer banking

SQL

Big Data tools

Python

Tableau/Power BI

Causal inference

Cross-functional collaboration

Education

Bachelor/Master in quantitative fields

Statistics

Applied Math

Engineering

Computer Science

Tools

SQL

Hadoop

Tableau

Power BI

Python

Oracle

Snowflake

Sybase

Job description

Goldman Sachs, a leading global investment banking and investment management firm, seeks a data-driven Associate for the Marcus Savings US Commercial Strategy team. You will drive analytics, data infrastructure, and model development to grow Savings and CD products.

You will analyze customer behavior, build segmentation and LTV models, shape GTM plans, and create dashboards to track KPIs and measure impact across marketing and product initiatives.