Growth & Analytics Associate, Savings & CDs

Goldman Sachs; Richardson (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Goldman Sachs Marcus Savings team seeks an analytically minded Associate for the US Commercial Strategy group in Richardson, TX. You will apply customer analytics and advanced methods to drive growth and engagement for Savings and CD products.

You will build dashboards, run experiments, and shape GTM strategies, collaborating with product, marketing, and risk teams to deliver measurable business impact.

Qualifications

• 3-5+ years of analytics, metrics, modeling, and reporting in the financial services industry.
• Bachelor's or Advanced degree in quantitative areas like Applied Math, Statistics, Engineering or CS.
• Experience in deposits or B2C marketing analytics is preferred.
• Proficiency with SQL, Hadoop, and Big Data tools.
• Experience with Tableau, Power BI or similar visualization tools.
• Experience with Python is preferred.
• Strong ability to communicate results and impact to business stakeholders.
• Cross-functional collaboration and self-driven project management.

Responsibilities

• Analyze customer profiles, preferences, behaviors, and market activity to inform target segments, product development, and GTM strategy.
• Apply cohort, time-series, and causal inference methods to identify trends and measure incremental impact across marketing, product, pricing, and customer experience.
• Build segmentation, lifecycle, and customer lifetime value frameworks for Savings and CD products.
• Shape go-to-market strategies through opportunity sizing, audience targeting, value propositions, channel strategy, and launch measurement.
• Develop dashboards and measurement frameworks to track product and marketing KPIs, operational performance, and customer outcomes.
• Analyze digital journeys and conversion funnels to identify friction and propose improvements.
• Design and evaluate AB tests, multivariate tests, and quasi-experimental analyses to measure significance and incrementality.
• Build and deploy reporting tools and ML models for churn, LTV, segmentation, and price sensitivity.

Skills

Customer analytics

Segmentation

Causal inference

Big data tools

Tableau/Power BI

Python

Communication of results

Project management

Education

Bachelor's or advanced degree in quantitative field

Tools

SQL

Hadoop

Job description

Goldman Sachs Marcus Savings team seeks an analytically minded Associate for the US Commercial Strategy group in Richardson, TX. You will apply customer analytics and advanced methods to drive growth and engagement for Savings and CD products.

You will build dashboards, run experiments, and shape GTM strategies, collaborating with product, marketing, and risk teams to deliver measurable business impact.