[Samsung Electronics America] Sr. Manager, Digital Marketing (Dacor Luxury Appliances & Builder) 채용

Samsung Electronics America; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness incentives

Job summary

Samsung Electronics America, Inc. seeks a Sr. Manager, Digital Marketing for Dacor Luxury Appliances & Builder to define customer journeys, oversee digital media strategy, and lead email marketing initiatives across samsungbuilder.com and dacor.com.

You will partner with leadership and cross-functional teams to drive awareness, consideration, conversion and retention, while upholding brand standards. The role requires 8+ years in digital marketing, strong CRM strategy, and experience managing

Qualifications

• Bachelor’s degree in marketing or a related field with 8+ years of experience in planning, executing and measuring digital media tactics.
• CRM strategy development with a plan for personalized content in email campaigns (5+ years).
• Experience with social listening dashboards and performance-based digital marketing.

Responsibilities

• Define and drive the customer journey and user experience across samsungbuilder.com and dacor.com to increase awareness, consideration, conversion and retention.
• Lead the development of an overarching digital media strategy and KPI dashboard to maximize ROI.
• Define, implement and drive the brand’s email marketing strategy including audience targeting and campaign deployment.
• Define and implement the brand’s community ratings/reviews strategy across owned and shared platforms.
• Deliver insightful reporting and analytics to measure effectiveness of digital touchpoints and optimize campaigns.
• Deliver new and impactful digital opportunities to influence customer consideration and conversion.
• Collaborate with cross-functional stakeholders to ensure brand standards and content integrity.

Skills

CRM strategy

Social listening

Digital marketing

Media landscape

Team management

Project management

New programs development

Education

Bachelor’s Degree in Marketing or related field

Job description

Position Summary

This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Sr. Manager, Digital Marketing (Dacor Luxury Appliances & Builder)

Role and Responsibilities

• Dot com: samsungbuilder.com and dacor.com: collaborates to define and drive the execution of the customer journey and user experience working towards a best-in-class digital experience to increase awareness, consideration, conversion and retention. Identify and scope evolutions of content and various audience needs to ensure we are providing our customer with the necessary, unique and distinctive content.


• Digital Paid Media: leads the development of an overarching digital media strategy ensuring multiple stakeholders are aligned, including leadership. Drives the implementation of the strategy through a formal brief to develop a detailed tactical and KPI measurement plan. Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard with on-going optimization of the plan to maximize ROI.


• Email Marketing: defines, implements and drives the brand(s) email marketing strategy including audience targeting, go-to-market plan and campaign deployment. You will develop personalized content for all audience channels and define and execute a test and learn approach to continually optimize marketing ROI opportunity, impart findings into an evergreen strategy.


• Ratings & Reviews (Dacor): defines and implements the brands community review strategy through owned and shared digital platforms. Partner with reviews seeding vendors to recruit community members, share product guides for campaign briefs, and monitor product delivery. Develop agency relationship to ensure Dacor reviews are optimized and customer feedback is handled appropriately. Share reporting to internal teams on reviews results, highlighting product feature successes and positive experiences as well as lowlights and opportunities for improvement


• Data & Analytics: delivers insightful reporting and analytics that measures effectiveness of all digital touchpoints. Defines and tracks key metrics to optimize marketing campaigns, help with dashboards and deliver ad hoc analysis.


• New Initiatives: ability to deliver new and impactful digital opportunities to directly impact our customer’s consideration and conversion.


• Partnership: collaborates with all cross-function stakeholders including leadership, sales and product marketing to ensure alignment. Takes direction from Brand Experience stakeholders to ensure brand standards and brand content is not compromised.

Skills and Qualifications

• Bachelor’s Degree with 8+ years of experience planning, executing and measuring digital media tactics with tangible examples of how the performance of the plans impacted business results.


• 5+ years in a CRM specific role having demonstrated the ability to develop a CRM strategy and plan personalized content for email campaigns.


• Experience with social listening dashboards


• Working knowledge of the media landscape and performance-based digital marketing


• Experience managing indirect teams, include agency oversight


• Excellent project management skills, ability to identify interdependencies, overcome obstacles, and able to manage complex projects on time and deliver quality results.


• Experience developing net new programs, test n learns, unique and differentiated campaign concepts/communications framework

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.