Salesperson

VinMarket; Boulder (CO); Hybrid; USD 60,000 - 90,000; Full time

Job summary

VinMarket in Colorado is hiring a full-time Salesperson for a hybrid role based in Boulder. You will manage a diverse portfolio of wine and spirits, visiting accounts locally and coordinating tastings to drive orders and relationships.

The role emphasizes building strong customer relationships, closing deals, and providing market feedback to refine VinMarket’s portfolio. A driver’s license and ability to travel locally are required.

Qualifications

• Demonstrated sales skills with prospecting, account management, and closing deals.
• Strong communication and interpersonal abilities for in-person and virtual presentations.
• Ability to manage multiple accounts and routes with strong organizational skills.
• Valid driver’s license and reliable transportation for local travel.
• Interest in wine and spirits; willingness to learn the portfolio.

Responsibilities

• Manage and grow a portfolio of wine and spirits accounts.
• Visit on-premise and off-premise customers with in-person and virtual calls.
• Present products, explain features and price points, take and process orders.
• Coordinate tastings or promotional events and provide market feedback.
• Track sales activity and help meet targets.

Skills

Prospecting

Account management

Closing deals

Communication

Time management

CRM tools

Wine & spirits knowledge

Driver's license

Hybrid work adaptability

Distribution sales experience

Education

High school diploma or equivalent

Post-secondary education a plus

Tools

CRM systems

Email

Spreadsheets

Job description

Company Description

VinMarket is a Colorado-owned and operated wine and spirits distribution company based in Denver, Colorado. The company represents over 600 products from approximately 60 different suppliers, offering a diverse and dynamic portfolio. Its selection covers major global wine and spirits regions, a wide range of grapes, styles, and price points. VinMarket partners with both established international brands and small family-owned farms, providing unique options for customers and growth opportunities for team members. Team members join a locally rooted business that values strong supplier relationships and quality service across the state.

Role Description

This is a full-time hybrid Salesperson role based in Boulder, CO, with some flexibility for work from home. The Salesperson will manage and grow a portfolio of wine and spirits accounts, including on-premise and off-premise customers, through regular in-person visits, calls, and virtual communication. Day-to-day responsibilities include presenting products, explaining key features and price points, taking and processing orders, and ensuring timely follow-up on customer requests. The role involves building long-term relationships, identifying new business opportunities, coordinating tastings or promotional events, and collaborating with internal teams on inventory, pricing, and delivery logistics. The Salesperson will also track sales activity, meet or exceed assigned targets, and provide market feedback to help refine VinMarket’s portfolio and sales strategies.

Qualifications

• Demonstrated sales skills, including prospecting, account management, and closing deals, with a focus on building and maintaining customer relationships.
• Strong communication and interpersonal abilities, including clear presentation skills and active listening in both in-person and virtual settings.
• Organizational and time management skills, with the capacity to manage multiple accounts, routes, and administrative tasks efficiently.
• Basic proficiency with digital tools (CRM systems, email, spreadsheets) to track sales, manage contacts, and report activity.
• Interest in or knowledge of wine and spirits, including major regions, styles, and price tiers; willingness to continuously learn about the portfolio.
• Valid driver’s license, reliable transportation for local travel, and ability to meet the physical requirements of visiting accounts and handling product samples.
• Ability to work independently in a hybrid environment, collaborate effectively with colleagues, and adapt to changing customer needs.
• Previous experience in beverage, retail, hospitality, or distribution sales is preferred but not required; a high school diploma or equivalent is required, and post-secondary education is a plus.