Salesforce-Savvy Digital Marketing Specialist

Northcountrysavings; Canton (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Northcountrysavings is seeking a detail-oriented Digital Marketing Specialist for its Canton Branch. This full-time position focuses on executing targeted marketing initiatives using Salesforce, customer segmentation, and performance tracking across various marketing efforts. Ideal candidates should hold a relevant Bachelor’s degree, have experience with CRM platforms, and possess strong analytical and communication skills to drive measurable results in alignment with the bank's community-focused mission.

Qualifications

• Bachelor's degree required.
• Experience with CRM platforms, preferably Salesforce.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Manage targeted customer lists within Salesforce for marketing.
• Create and manage marketing campaigns using Salesforce.
• Track and report on campaign performance metrics.
• Support branch-level marketing initiatives.

Skills

Strong organizational skills

Analytical skills

Written and verbal communication

Experience with email marketing platforms

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

Digital advertising tools

Job description

Northcountrysavings is seeking a detail-oriented Digital Marketing Specialist for its Canton Branch. This full-time position focuses on executing targeted marketing initiatives using Salesforce, customer segmentation, and performance tracking across various marketing efforts. Ideal candidates should hold a relevant Bachelor’s degree, have experience with CRM platforms, and possess strong analytical and communication skills to drive measurable results in alignment with the bank's community-focused mission.