Salesforce MarTech & CRM Lead

Equity LifeStyle Properties, Inc.; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

Equity LifeStyle Properties, Inc. is seeking a Marketing Technology & CRM Manager to drive the Salesforce ecosystem, including Sales Cloud, Data Cloud, Marketing Cloud Engagement, MobileConnect, and MuleSoft.

You will lead customer data activation, campaign orchestration, and marketing automation to grow acquisition, engagement, retention, and revenue. The role requires deep martech expertise, data architecture understanding, and collaboration with Marketing, Sales, IT, Analytics, and vendors to

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field.
• 5+ years of experience in CRM, martech, or marketing operations.
• Hands-on experience with Salesforce Marketing Cloud Engagement and Sales Cloud.
• Experience with Salesforce Data Cloud and CDPs.
• Experience designing automated customer journeys and lifecycle programs.
• Experience with MuleSoft integrations and APIs.
• Strong understanding of segmentation, personalization, and lifecycle marketing.
• Experience leading cross-functional projects and marketing automation initiatives.
• Strong analytics with dashboards and performance insights.
• Excellent communication and project leadership skills.

Responsibilities

• Develop and implement a CRM and martech roadmap aligned to growth.
• Own Salesforce Sales Cloud, Data Cloud, Marketing Cloud, and related platforms.
• Optimize workflows, user experiences, and platform adoption.
• Lead customer journeys across email, SMS, and mobile channels.
• Design lifecycle programs: lead nurturing, onboarding, retention, loyalty.
• Manage Marketing Cloud assets: Journey Builder, Automation Studio, Email Studio, Mobile Connect, Audience Builder.
• Ensure consistent customer experiences and personalization.
• Drive testing, segmentation, and data-driven optimization.
• Oversee data activation, identity resolution, and unified customer profiles.
• Collaborate with IT, Analytics, and vendors to scale programs.
• Ensure data privacy compliance and governance.

Skills

Salesforce Marketing Cloud

Sales Cloud

Data Cloud

MuleSoft

APIs

Lifecycle marketing

Customer segmentation

Marketing automation

Cross-functional collaboration

Data governance

Education

Bachelor's degree in Marketing, Business, Information Systems, CS

Tools

Salesforce Marketing Cloud

Sales Cloud

Data Cloud

MuleSoft

SQL

Job description

Equity LifeStyle Properties, Inc. is seeking a Marketing Technology & CRM Manager to drive the Salesforce ecosystem, including Sales Cloud, Data Cloud, Marketing Cloud Engagement, MobileConnect, and MuleSoft.

You will lead customer data activation, campaign orchestration, and marketing automation to grow acquisition, engagement, retention, and revenue. The role requires deep martech expertise, data architecture understanding, and collaboration with Marketing, Sales, IT, Analytics, and vendors to