Salesforce Marketing Specialist

Lennar; Honolulu (HI); On-site; USD 90,000 - 120,000; Full time

Job summary

Lennar is seeking a Salesforce Marketing Cloud Specialist to lead email campaign execution and automation across our marketing stack. You will design journeys, optimize campaigns, and collaborate with Marketing, Sales, Engineering, and Product teams to drive scalable, compliant communications.

The role requires 4+ years with Marketing Cloud, HTML/CSS skills, and a customer-centric approach to data and personalization.

Qualifications

• 4+ years of experience with Salesforce Marketing Cloud.
• Proficiency in HTML/CSS; able to code from furnished content and assets.
• Knowledge of B2C marketing automation and campaign operations.
• Strong spreadsheet and analytical skills (Excel).
• Excellent written and verbal communication.
• Marketing Cloud Administrator Certification required.
• Marketing Cloud Email Specialist and Consultant certs are a plus.

Responsibilities

• Configure and customize Marketing Cloud to align with business requirements.
• Implement and optimize customer journeys, email campaigns, and automation workflows.
• Design and implement technical solutions to support email strategies and automation.
• Collaborate with email marketing team to execute campaigns per best practices.
• Monitor and troubleshoot data syncs, sends, imports, and data extensions.
• Ensure journeys adhere to deliverability, personalization, and mobile rendering.
• Collaborate with Data & Analytics to enable data integration with Marketing Cloud.
• Enhance and document marketing automation processes for scale.
• Maintain security best practices and compliance with data protection policies.

Skills

Salesforce Marketing Cloud

HTML/CSS

B2C marketing automation

Excel

Communication skills

Education

Marketing Cloud Administrator Certification

Marketing Cloud Email Specialist certification

Marketing Cloud Consultant certification

Job description

Overview

Welcome Home! Build your career with Lennar: As one of the nation’s largest builders, Lennar has built over one million new homes for families across America. Since 1954, our communities have catered to all lifestyles and family dynamics, whether you are a first‑time or move‑up buyer, multigenerational family, or active adult. At Lennar, Everything’s Included in our homes, and Everyone’s Included on our team. Our Everyone’s Included vision is to be as inclusive and diverse as the communities we build, unleashing the power of diversity within our workforce to drive innovation & sustainable growth.

Lennar's Core Values: Our commitment to Quality, Value, and Integrity is the underlying foundation upon which Lennar was built, and these three fundamental principles still guide us in caring for our customers, associates, trade partners, shareholders, and community.

Your Purpose

Salesforce Marketing Cloud Specialist will be responsible for the overall analysis, architecture, design, implementation, and support of Marketing Cloud project related activities. The successful candidate for this role will work closely with the Marketing, Sales, Engineering, and Product organizations to drive efficient and accurate email campaign execution using Salesforce Marketing Cloud.

Responsibilities

• Configure and customize Marketing Cloud to align with business requirements.
• Implement and optimize customer journeys, email campaigns, and automation workflows.
• Design and implement technical solutions to support company email strategies, driving automation wherever possible.
• Collaborate with email marketing team to execute email campaigns and other marketing initiatives; ensure campaigns are aligned with best practices and compliance standards.
• Monitor, troubleshoot and resolve problems in Marketing Cloud, including daily automated data syncs, sends, ad‑hoc imports, and data extensions.
• Ensure email and nurture programs (Journey Builder) adhere to industry best practices, deliverability, personalization, mobile rendering, etc.
• Collaborate with the Data and Analytics team to enable the integration of data into and out of Marketing Cloud, ensuring accurate and reliable data sources. Manage data cleansing, segmentation, and personalization for targeted marketing campaigns.
• Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices.
• Implement and maintain security best practices within Marketing Cloud; ensure compliance with data protection regulations and company policies.

Qualifications

• 4+ years’ experience with Salesforce Marketing Cloud.
• Proficiency with HTML/CSS; ability to create and code using furnished content and assets.
• Knowledgeable of B2C marketing automation and operations best practices.
• Strong spreadsheet (i.e., Excel) and analytical skills.
• Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way.
• Marketing Cloud Administrator Certification required.
• Marketing Cloud Email Specialist certification and Marketing Cloud Consultant certification a plus.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

Interview Process

• 30‑minute preliminary screen.
• 3–4 interviews with members of our team.

Physical Requirements

This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. 10–20% travel time is required.

This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities and activities may change at any time with or without notice.