Salesforce Marketing Cloud Builder-Associate

Testing Site - JPMC; Columbus (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Testing Site - JPMC is seeking a Salesforce Marketing Cloud Builder-Associate on the Marketing Execution team in Columbus, OH. You will design and implement omni-channel customer journeys using Salesforce Marketing Cloud to deliver personalized experiences across channels.

You will code responsive HTML email templates, collaborate with Marketing to ensure timely, cohesive campaigns, and contribute to ongoing automation initiatives.

Qualifications

• Bachelor’s degree in a relevant field.
• Proven experience with Salesforce Marketing Cloud and Segment or CDP platforms.
• Expertise with Journey Builder to create engaging customer experiences.
• Strong HTML email template design and responsive coding skills.
• Knowledge of omni-channel journey design and implementation.

Responsibilities

• Design and execute marketing campaigns within Salesforce Marketing Cloud.
• Develop and optimize customer journeys using Journey Builder.
• Design and code responsive HTML email templates for communications.
• Collaborate with Marketing to ensure timely, cross-channel execution.
• Develop marketing automation processes to streamline tasks.

Skills

Journey Builder

Omni-channel marketing

HTML email templates

Marketing automation

Education

Bachelor’s degree in Information Systems / Information Technology / Computer Science

Tools

Salesforce Marketing Cloud

Segment/CDP platforms

Job description

Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across multiple channels, ensuring precise targeting and effective delivery. By collaborating with cross-functional teams, we streamline processes and optimize efforts to achieve business objectives. Our commitment to execution excellence drives impactful results and strengthens our brand presence.

As a Salesforce Marketing Cloud Builder-Associate on the Marketing Execution team, you will have expertise in orchestrating omni-channel customer journeys to join our dynamic team. You will play a crucial role in leveraging Salesforce Marketing Cloud to create engaging and personalized omni-channel marketing experiences for our customers.

Job Responsibilities:

• Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience.
• Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences for our customers.
• Design and code responsive HTML email templates for effective communication with customers.
• Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels.
• Develop and implement a marketing automation processes to streamline repetitive tasks and improve overall efficiency.

Required qualifications, capabilities and skills:

• Bachelor’s degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science).
• Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms.
• Expertise in utilizing Journey Builder to create seamless and engaging customer experiences.
• Strong experience in designing and coding responsive HTML email templates for optimal display across devices.
• Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys.

Preferred qualifications, capabilities and skills:

• Experience working in an Agile environment and with Agile project methodologies.
• Ability to develop comprehensive technical/functional documentation and establish best practices documentation and user guides.
• Strong problem-solving skills and ability to work under pressure with tight deadlines.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.
• High energy and solutions-oriented individual with a proactive approach to challenges.