Senior Salesforce Marketing Cloud Strategist

Insight Global

Wilmington (DE)

On-site

USD 120,000 - 150,000

Full time

36 hours ago

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Job summary

Insight Global is seeking a Salesforce Marketing Cloud specialist to translate marketing goals into scalable, data-driven campaigns using AMPscript and SQL. You will design multi-channel journeys across email, SMS, and push, and build data integrations with Salesforce Data Cloud, Data Sync, and ETL tools.

You’ll collaborate with cross-functional teams, optimize campaigns based on performance, and provide guidance to marketing colleagues on personalization and segmentation strategies in a

Qualifications

Bachelor's degree required.
5+ years of hands-on experience with Salesforce Marketing Cloud.
Experience with Salesforce Data Cloud and data integration.
Proficiency in AMPscript and SQL.
Strong content creation across emails, SMS, and push.

Responsibilities

Translate marketing goals into scalable Salesforce Marketing Cloud solutions.
Design and execute multi-channel campaigns and customer journeys.
Build and manage data integrations using Data Cloud, Data Sync, and ETL tools.
Utilize AMPscript and SQL for personalized content and segmentation.
Monitor campaigns and optimize targeting and performance.
Collaborate with internal teams to align initiatives.

Skills

Campaign execution

Personalization

Segmentation

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

AMPscript

SQL

Data Cloud

Data Sync

ETL

Job description

You’ll collaborate with cross-functional teams, optimize campaigns based on performance, and provide guidance to marketing colleagues on personalization and segmentation strategies in a

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