Salesforce Marketing Cloud Specialist

Homesteaders Life Company; West Des Moines (IA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Annual profit sharing

401(k) with company match

Company-sponsored group medical and(d)

Job summary

Homesteaders Life Company is seeking a Salesforce Marketing Cloud Specialist to advance our Marketing Cloud Engagement environment. You will translate business use cases into journeys, automations and campaigns, while partnering with business users and coordinating with IT and external partners.

You will build and optimize journeys across email, SMS and CloudPages, ensure compliance, and drive adoption and performance of campaigns in a fast-paced, hybrid work setting.

Qualifications

• Bachelor’s degree preferred; equivalent experience also considered.
• 3+ years of hands-on Salesforce Marketing Cloud, marketing automation or campaign operations experience.
• Proven track record building and launching journeys, automations and campaigns in a production environment.
• Experience supporting platform administration, documenting workflows and enabling non-technical business users.
• Working knowledge of marketing compliance and privacy requirements, including CAN-SPAM, CTIA and TCPA.
• Salesforce Administrator certification preferred; Salesforce Platform App Builder certification is a strong plus. Candidates without these certifications must be willing to obtain relevant Salesforce certifications.
• Experience with other enterprise marketing automation or customer engagement platforms is a plus.

Responsibilities

• Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages.
• Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs.
• Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration.
• QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy.
• Monitor adoption and campaign performance, including active campaign volume, leads generated, appointments set/held and closed-won conversions.
• Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health.

Skills

Salesforce Marketing Cloud

Campaign automation

Data Extensions

Audience segmentation

Platform administration

Data Cloud/Data 360

Marketing compliance

Other enterprise marketing platforms

Education

Bachelor's degree

Salesforce Administrator certification

Salesforce Platform App Builder certification

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud/Data 360

CRM systems

Job description

Description

As a Salesforce Marketing Cloud Specialist, you will help move the Marketing Cloud Engagement environment forward. Your role will include translating business use cases into working journey, flows, automations and campaigns, while supporting the day-to-day configurations of the environment. The ideal background is someone comfortable working directly in the platform, partnering with business users to understand requirements, and coordinating with external partners or technical resources.

Your responsibilities will include:

• Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages.
• Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs. Use Salesforce Data Cloud/Data 360 and other customer data platform capabilities for audience segmentation, identity resolution and data activation.
• Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration, escalating advanced technical needs as appropriate.
• QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy. Review and edit AI-assisted content for accuracy, brand standards and compliance before launch.
• Monitor adoption and campaign performance, including active campaign volume, leads generated, appointments set/held and closed-won conversions; troubleshoot issues that limit execution.
• Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health, usability and scalable campaign execution.

Requirements

• Bachelor’s degree preferred; equivalent experience also considered.
• 3+ years of hands-on Salesforce Marketing Cloud, marketing automation or campaign operations experience.
• Proven track record building and launching journeys, automations and campaigns in a production environment.
• Experience supporting platform administration, documenting workflows and enabling non-technical business users.
• Working knowledge of marketing compliance and privacy requirements, including CAN-SPAM, CTIA and TCPA.
• Salesforce Administrator certification preferred; Salesforce Platform App Builder certification is a strong plus. Candidates without these certifications must be willing to obtain relevant Salesforce certifications.
• Experience with other enterprise marketing automation or customer engagement platforms is a plus.

Pay and Benefits Summary:

Our benefits include:

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave
• Casual dress year-round

About Homesteaders:

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.

We are currently hiring in AL, FL, GA, IA, IN, KS, LA, MI, MS, MT, NC, NE, OH, OK, PA, SC, TN, TX, UT, VA, WI, WV.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.