Digital Marketing Specialist

Homesteaders Life Company; West Des Moines (IA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k) with company match

Annual profit sharing

Company-sponsored medical and dental insurance

Generous vacation and sick leave

Paid parental leave

Casual dress year-round

Job summary

A leading insurance firm in West Des Moines is seeking a Digital Marketing Specialist with 3+ years of experience to drive B2B marketing efforts. The successful candidate will be responsible for creating, executing, and measuring marketing programs that enhance customer acquisition and satisfaction. Proficiency in HubSpot and data analysis is essential, along with a bachelor's degree in marketing or a related field. The position offers a hybrid work environment and benefits including 401(k) matching and profit sharing.

Qualifications

• Minimum of a bachelor’s degree in marketing, public relations or advertising.
• 3+ years of experience in a marketing and/or sales environment.
• Demonstrated ability to generate and analyze digital marketing reports.

Responsibilities

• Create, execute and measure B2B marketing programs for customer acquisition and satisfaction.
• Develop and execute corporate email communications and lead generation strategies.
• Manage and optimize the corporate website and digital content.

Skills

Writing/editing skills

Creativity in marketing communications

Comprehensive marketing knowledge

SEO and AI optimization tools proficiency

Experience with CRM applications

Data analysis and reporting

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot Marketing Hub

SalesForce

Microsoft Office Suite

Google Analytics

Job description

As a Digital Marketing Specialist, you will create, execute and measure B2B marketing programs to support customer acquisition, satisfaction, growth and campaigns for outreach and awareness. Using HubSpot and other marketing automation, CRM and reporting tools, your role will include campaign development, and execution of digital marketing activities. This may include website management, content development, email marketing, social media marketing, digital advertising campaigns and additional tools to support sales teams’ success.

In this role, you will:

• Assist with the planning, development, design and implementation of digital marketing campaigns that support corporate prospecting, acquisition, retention and growth.
• Develop and execute corporate email communications, including content development, workflow design, B2B lead generation and lead nurturing.
• Support efforts to enhance the corporate website, update and optimize website pages and create new pages in support of corporate goals. Research, develop and implement content for website functions.
• Maintain data and digital assets that adhere to brand standards across all digital platforms.
• Develop and present reports on the performance of key marketing activities including social media, paid digital advertising, website pages, search and email.
• Write and optimize content for website landing pages, emails, blog posts, corporate newsletters, videos, digital advertising and industry publications.
• Provide directions to creative team on videos and graphics to support social media content and digital campaigns.
• Plan, write, schedule and monitor social media content. Monitor and respond to page activity and assist with social advertising campaigns.
• Provide training and/or administrative support and other marketing content as needed.

Requirements

• Minimum of a bachelor’s degree in marketing, public relations, advertising or a related field.
• 3+ years of professional experience in a marketing and/or sales environment combined with significant use of technology solutions to accomplish duties
• Writing/editing skills, with the ability to modify writing style for purpose and audience
• Comprehensive knowledge of marketing concepts, practices and procedures
• Demonstrated experience generating and analyzing digital marketing reports
• Creativity related to marketing communications, campaigns, methods and tools
• Demonstrated understanding of and/or proficiency using the following applications and utilities
• Content management system (CMS) tools, especially HubSpot Marketing Hub
• Search engine optimization (SEO) and/or AI optimization tools such as SEMRush and Google Analytics
• CRM applications such as SalesForce, Hubspot CRM, etc.
• Microsoft Office products (Exchange/Outlook, Word, Excel, PowerPoint)

Pay and Benefits Summary:

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave
• Casual dress year-round

About Homesteaders:

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.

We are currently not hiring in Colorado, Montana, New York, Illinois, Minnesota, and California.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Insurance