Salesforce Marketing Cloud Specialist

VentureWeb International Limited; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in financial services seeks a Salesforce Marketing Cloud Specialist to optimize automated marketing journeys. This remote role involves hands-on work in Salesforce Marketing Cloud, focusing on technical setup and data usage to enhance customer engagement.

Qualifications

• 3 - 5 years of CRM and Salesforce Marketing Cloud experience.
• Experience managing customer journeys and automated marketing campaigns.

Responsibilities

• Set up and manage marketing journeys in Salesforce Marketing Cloud.
• Use customer data to personalise communications.
• Track performance and suggest improvements.

Skills

CRM

Data Segmentation

Digital Marketing

Education

Bachelor's degree in Marketing

Postgraduate qualification

Job description

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length:3 months
Work set up:Remote (20 hours per week / 4 hours per day)

Our client, a leader in financial services, is looking for a Salesforce Marketing Cloud (SFMC) Specialist to help manage and improve their automated marketing journeys, especially email and WhatsApp. These journeys are important for growing customer relationships and reducing cold calling.

You’ll work hands-on in Salesforce Marketing Cloud, helping to build, manage, and optimise customer journeys. You won’t need to do any copywriting or design - this role is focused on technical setup, automation, and data use. You’ll work with internal teams and external partners to make sure everything runs smoothly.

What you will do:

• Set up and manage marketing journeys in Salesforce Marketing Cloud (email, SMS, WhatsApp).
• Use customer data to personalise communications and improve engagement.
• Support campaigns aimed at growing, keeping, and reactivating customers.
• Work closely with other teams to keep data clean, accurate, and useful.
• Track performance and suggest improvements to make campaigns more effective.
• Make sure all marketing activity follows company policies and data privacy rules.
• Collaborate with vendors and teams to solve issues and keep things running efficiently.

Qualifications

• Bachelor’s degree in Marketing or a related field (a postgraduate qualification is a plus).
• 3 - 5 years of CRM and Salesforce Marketing Cloud experience.
• Experience managing customer journeys and automated marketing campaigns.
• Strong skills in working with customer data and segmentation.
• Comfortable working with vendors and cross-functional teams.
• Previous experience in digital or online marketing is beneficial.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.