Salesforce Marketing Cloud Specialist (REMOTE)

INTELLISWIFT INC; Waltham (MA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Automation Specialist to enhance customer experiences through innovative strategies. This role involves owning customer journeys, coordinating campaign content, and leveraging digital expertise to drive performance improvements. The ideal candidate will have a strong background in Salesforce Marketing Cloud, marketing automation, and email marketing systems, along with excellent communication and problem-solving skills. Join a forward-thinking team where your contributions will directly impact customer engagement and satisfaction in a collaborative environment.

Qualifications

• 2+ years of experience in marketing automation and email marketing systems.
• Proficiency in Salesforce Marketing Cloud, especially Automation and Email Content Creation.

Responsibilities

• Support strategies for seamless customer-friendly experiences.
• Own development and execution of customer journeys and monitor campaign performance.

Skills

Marketing Automation

Email Marketing

Salesforce Marketing Cloud

SQL

AMPscript

HTML

Critical Thinking

Problem Solving

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Advertising Studio

Mobile Studio

Interaction Studio

Job description

Job Responsibilities:

• Support the development of strategies to create seamless customer-friendly experiences
• Own development and execution of customer journeys
• Coordinate development of content needed for campaigns
• Monitor performance metrics for campaigns and make recommendations for improvement
• Leverage digital knowledge and experience to push innovation

Basic Qualifications:

• Bachelor's degree
• 2+ years of experience with marketing automation, ad platforms, and email marketing systems
• 2+ years of Salesforce Marketing Cloud experience, specifically with Automation, Journey, and Email Content Creation features

Preferred Qualifications:

• Working knowledge of administrative operations such as managing Business Unit, Users, and All Contact counts
• Knowledge of SQL Activity, Import Definitions, File Transfer, Data Extracts, and Data Extensions
• Proficiency in AMPscript
• Experience and familiarity with HTML
• Experience with Advertising Studio, Mobile Studio, and Interaction Studio a plus (including Cloud Pages, Smart Forms, Web Collect, Collect Tracking, and Social Studio)
• Strong detail orientation with good organizational and time-management skills
• Critical thinking with the ability to understand and evaluate all relevant data
• Confidence to recommend changes to the plan as needed
• Excellent interpersonal and communication skills
• Aptitude for problem solving