Salesforce Marketing Cloud Specialist

Mavis Tire; City of White Plains (NY); On-site; USD 50,000 - 90,000; Full time

Job summary

Join a leading multi-unit retail company as a Marketing Specialist, focusing on email and SMS marketing initiatives. In this dynamic role, you'll leverage Salesforce Marketing Cloud to create engaging campaigns, ensuring accuracy and efficiency in execution. Collaborate with cross-functional teams to optimize performance and drive customer engagement. This position offers a fantastic opportunity for growth and advancement in a supportive environment that values its people. If you're passionate about marketing and eager to make a significant impact, this role is perfect for you.

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) retirement savings plan

Paid vacations

Paid sick and personal time

On-the-job training

Career growth opportunities

Qualifications

• 1-3 years experience in email and SMS marketing, preferably with Salesforce Marketing Cloud.
• Bachelor’s degree in Marketing or related field, or equivalent experience.

Responsibilities

• Build, test, and deploy campaigns using Salesforce Marketing Cloud.
• Track and report on campaign performance, providing data analysis.

Skills

Email Marketing

SMS Marketing

Salesforce Marketing Cloud

Communication Skills

Attention to Detail

Organizational Skills

Marketing Analytics

Education

Bachelor’s degree in Marketing

Equivalent professional experience

Tools

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Automation Studio

Salesforce Marketing Cloud Journey Builder

Salesforce Marketing Cloud Mobile Studio

HTML

AMPscript

SQL

Job description

Direct message the job poster from Mavis Tire

Vice President of Talent Acquisition at Mavis Tire Supply, LLC

Marketing Specialist - Salesforce Marketing Cloud

About Us:

We are a leading multi-unit retail company dedicated to providing exceptional customer experiences. We seek a motivated and detail-oriented Marketing Specialist to join our marketing team. This role will focus on the execution and support of our email and SMS marketing programs, leveraging Salesforce Marketing Cloud's capabilities to drive customer engagement and achieve key marketing objectives.

About You:

You're a marketing enthusiast with a passion for crafting engaging campaigns and a drive to learn and grow continuously. You thrive in a fast-paced environment, possess excellent communication and collaboration skills, and have a keen eye for detail. You're excited by the possibilities of Salesforce Marketing Cloud and eager to leverage its features to drive results. If this sounds like you, we encourage you to apply!

Position Overview:

As our Marketing Specialist, you will play a key role in the daily operations of our marketing initiatives. You will assist in the development, testing, and deployment of campaigns, ensuring accuracy and efficiency within Salesforce Marketing Cloud. This is an excellent opportunity for a professional looking to advance their career in marketing within a dynamic retail environment.

Key Responsibilities:

• Campaign Execution: Build, test, and deploy campaigns using Salesforce Marketing Cloud, adhering to best practices and ensuring accuracy. Utilize your knowledge of marketing automation best practices to optimize campaign performance.
• Salesforce Marketing Cloud Support: Assist in the management of Salesforce Marketing Cloud, including data segmentation, list management, and automation tasks.
• Content Development: Contribute to the creation and optimization of email and SMS templates and content, maintaining consistent branding and messaging.
• List Management: Maintain and update customer lists, ensuring data integrity and compliance with relevant regulations.
• Performance Monitoring: Track and report on campaign performance, providing data analysis and identifying areas for improvement.
• A/B Testing Support: Assist in the setup and execution of A/B tests to optimize engagement and conversions.
• Collaboration: Work collaboratively with the Director of CRM and Loyalty Marketing and cross-functional teams (IT, Creative, Web) to ensure seamless campaign execution.
• Compliance: Ensure compliance with relevant legal regulations, including CAN-SPAM, GDPR, TCPA and CTIA.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• 1-3 years of experience in email and SMS marketing, within Salesforce Marketing Cloud preferred.
• Working knowledge of Salesforce Marketing Cloud Email Studio, Automation Studio, Journey Builder, and Mobile Studio.
• Strong attention to detail and organizational skills.
• Understanding of email and SMS marketing best practices.
• Excellent communication and teamwork skills.
• Ability to learn and adapt in a fast-paced environment.
• Retail industry experience is a plus.
• Experience with marketing analytics and reporting tools.

Great to Have:

• Salesforce Marketing Cloud certification.
• Proficiency in HTML for email development and design.
• Working knowledge of AMPscript for dynamic content and personalization.
• Basic understanding of SQL for data segmentation and querying.

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, including weekly incentive compensation, a good working environment, and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid sick and personal time, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer.

Consistent with our commitment to the principle of equal employment opportunity for all individuals, we enforce a zero-tolerance policy on discrimination at Mavis. Employment decisions are made without regard to an applicant's or employee's actual or perceived membership in any category or status protected by applicable federal, state, or local law.