Salesforce Marketing Cloud Technical Lead

Shashwath Solution; United States; Remote; USD 130,000 - 170,000; Full time

Job summary

Shashwath Solution in the United States is seeking an experienced Salesforce Marketing Cloud Architect to design and lead advanced email and data-driven campaigns. You will oversee a POD of developers, ensure delivery timelines, and align solutions with business goals.

You will translate requirements into technical designs, create documentation, train stakeholders, and drive adoption across marketing initiatives using Salesforce Marketing Cloud capabilities.

Qualifications

• At least 5+ years designing and developing custom Salesforce Marketing Cloud solutions.
• Experience leading a POD of Marketing Cloud developers.
• Strong documentation and business process improvement skills.
• Ability to train users and stakeholders on Salesforce Marketing Cloud features.

Responsibilities

• Lead a POD of marketing Cloud Developers and deliver on timelines with high quality.
• Requirements gathering, technical documentation, system configurations, and user training.
• Provide solutions on how Salesforce modules can be leveraged for business needs.
• Collaborate with IT, Marketing, Data to gather and document requirements.
• Create and maintain technical documentation including functional specs and system diagrams.
• Train marketing stakeholders and provide ongoing support.

Skills

Salesforce Marketing Cloud

Team Leadership

Requirements Gathering

Data Analysis

Project Management

Training & Enablement

Stakeholder Communication

Job description

Preferred Certifications:

• Salesforce Marketing cloud Email Specialist
• Salesforce Marketing cloud Consultant
• Salesforce Marketing cloud Administrator
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Account Engagement Specialist

Key Roles and Responsibilities:

• At least 5+ years of experience in designing and developing custom solutions in the Salesforce marketing space
• Leading a POD of marketing Cloud Developers and deliver as per the project timelines and expectations with high qualityRequirements Gathering, Technical Documentation, System Configurations, User Training, Data Analysis & Business process implantation/improvement
• Provide solutions and ideas on how the Salesforce modules that are listed above can be leveraged and can be used for the business need
• Collaborate with cross-functional teams including IT, Marketing, Data to gather and document requirements for new and existing Salesforce solutions
• Create and maintain technical documentation, including functional specifications and system diagrams
• Develop a deep understanding of the business processes and marketing strategies to help identify areas where Salesforce solutions can add value
• Provide user training and support to ensure end-users can effectively use Salesforce solutions
• Train marketing stakeholders on how to use the system and perform tasks such as creating campaigns, managing data, and analyzing results
• Provide ongoing support and assistance to marketing stakeholders as they learn and adopt the Salesforce Marketing CloudTranslate business requirements into technical solutions that can be implemented usingConsult with the Solution Architect to ensure that the proposed solution aligns with the overall technical architecture and best practices
• Collaborate with the Solution Architect to provide technical guidance to stakeholders and ensure that the project meets technical standards and requirements
• Participate in meetings and discussions with business partners and marketing teams to provide updates on Salesforce projects and gather feedback
• Build strong relationships with business partners and marketing teams to foster collaboration and communication
• Provide recommendations to improve existing Salesforce solutions and implement new features and functionalities
• Developing and implementing best practices for data management, segmentation, and personalization
• Conducting demos, training sessions for the business and other team members to ensure they have the skills and knowledge needed to effectively use Salesforce Marketing Cloud
• Collaborating with the Salesforce Implementing group and drive the business & development decisions that are beneficial for Customer in the long run
• Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
• Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems
• Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization

Competencies:

• Strong understanding of Salesforce Marketing Cloud and its capabilities
• Excellent analytical and problem-solving skills
• Ability to work independently and manage multiple priorities
• Ability to lead a team of Salesforce developers and manage them effectivelyThought leadership and ownership
• Strong written and verbal communication skills
• Attention to detail and accuracy
• Strong project management skills
• Knowledge of data analysis and reporting tools
• Ability to work well in a team environment
• Strong customer service orientation
• Ability to learn quickly and adapt to changing business needs