Salesforce Marketing Cloud Next Developer - AI & Data Cloud

IMCS Group; Menlo Park (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

IMCS Group in Menlo Park, CA is seeking an experienced Salesforce Marketing Cloud Next Developer to lead design, implementation, and support of modern marketing solutions on the Salesforce ecosystem. The role requires deep expertise in Marketing Cloud Next, Data Cloud, and REST APIs to deliver audience segmentation, personalized engagement, and KPI-driven campaigns for enterprise clients.

You will collaborate with business teams and Salesforce modules, implement customer journeys, data models,

Qualifications

• 10+ years of experience in the Salesforce ecosystem.
• Mandatory knowledge or implementation with Marketing Cloud Next.
• Strong hands-on experience with Marketing Cloud and digital marketing implementations.
• Deep understanding of Salesforce Data Cloud features (data ingestion, identity resolution, unified profiles, calculated insights, audience activation).
• Familiarity with Agentforce and Salesforce AI capabilities.
• Experience designing journeys, campaigns, segmentation, personalization, and omni-channel engagement.
• Experience with REST APIs and enterprise integration patterns.
• Understanding of consent, privacy, and data security considerations.
• Experience working in Agile delivery environments.
• Strong communication skills with stakeholders.

Responsibilities

• Design and implement marketing solutions using Salesforce Marketing Cloud Next.
• Configure and implement customer journeys, audience segmentation, and personalized engagement.
• Leverage Salesforce Data Cloud to unify customer data and create actionable audience segments.
• Design integrations between Marketing Cloud Next, Data Cloud, CRM, and external systems.
• Develop and maintain integrations using Salesforce APIs, REST APIs, and platform integration patterns.
• Configure data models, identity resolution, and activation use cases within Data Cloud.
• Collaborate with Sales Cloud, Service Cloud, Data Cloud, and architecture teams.
• Support solution design, documentation, testing, deployment, and production troubleshooting.
• Apply security and privacy principles when designing marketing solutions.
• Identify automation opportunities and AI-enabled marketing experiences.

Skills

SFMC Next

Salesforce Data Cloud

REST APIs

Agile delivery

Customer journeys

Identity resolution

Data security

Stakeholder comms

Tools

MuleSoft

Apex

SOQL

LWC

Job description

IMCS Group in Menlo Park, CA is seeking an experienced Salesforce Marketing Cloud Next Developer to lead design, implementation, and support of modern marketing solutions on the Salesforce ecosystem. The role requires deep expertise in Marketing Cloud Next, Data Cloud, and REST APIs to deliver audience segmentation, personalized engagement, and KPI-driven campaigns for enterprise clients.

You will collaborate with business teams and Salesforce modules, implement customer journeys, data models,