Salesforce Marketing Cloud Next Developer

IMCS Group; Menlo Park (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

IMCS Group in Menlo Park, CA is seeking an experienced Salesforce Marketing Cloud Next Developer to lead design, implementation, and support of modern marketing solutions on the Salesforce ecosystem. The role requires deep expertise in Marketing Cloud Next, Data Cloud, and REST APIs to deliver audience segmentation, personalized engagement, and KPI-driven campaigns for enterprise clients.

You will collaborate with business teams and Salesforce modules, implement customer journeys, data models,

Qualifications

• 10+ years of experience in the Salesforce ecosystem.
• Mandatory knowledge or implementation with Marketing Cloud Next.
• Strong hands-on experience with Marketing Cloud and digital marketing implementations.
• Deep understanding of Salesforce Data Cloud features (data ingestion, identity resolution, unified profiles, calculated insights, audience activation).
• Familiarity with Agentforce and Salesforce AI capabilities.
• Experience designing journeys, campaigns, segmentation, personalization, and omni-channel engagement.
• Experience with REST APIs and enterprise integration patterns.
• Understanding of consent, privacy, and data security considerations.
• Experience working in Agile delivery environments.
• Strong communication skills with stakeholders.

Responsibilities

• Design and implement marketing solutions using Salesforce Marketing Cloud Next.
• Configure and implement customer journeys, audience segmentation, and personalized engagement.
• Leverage Salesforce Data Cloud to unify customer data and create actionable audience segments.
• Design integrations between Marketing Cloud Next, Data Cloud, CRM, and external systems.
• Develop and maintain integrations using Salesforce APIs, REST APIs, and platform integration patterns.
• Configure data models, identity resolution, and activation use cases within Data Cloud.
• Collaborate with Sales Cloud, Service Cloud, Data Cloud, and architecture teams.
• Support solution design, documentation, testing, deployment, and production troubleshooting.
• Apply security and privacy principles when designing marketing solutions.
• Identify automation opportunities and AI-enabled marketing experiences.

Skills

SFMC Next

Salesforce Data Cloud

REST APIs

Agile delivery

Customer journeys

Identity resolution

Data security

Stakeholder comms

Tools

MuleSoft

Apex

SOQL

LWC

Job description

Job Title: Salesforce Marketing Cloud Next Developer

Duration: Full Time

We are looking for an experienced Salesforce Marketing Cloud Next Consultant / Developer to design, implement, and support modern marketing solutions on the Salesforce ecosystem.

Key Responsibilities

• Design and implement marketing solutions using Salesforce Marketing Cloud Next.
• Work with business and marketing teams to understand campaign, customer engagement, personalization, and segmentation requirements.
• Configure and implement customer journeys, audience segmentation, campaign orchestration, and personalized engagement.
• Leverage Salesforce Data Cloud to unify customer data and create actionable audience segments.
• Work with Agentforce and Salesforce AI capabilities to support AI-driven marketing and customer engagement use cases.
• Design integrations between Marketing Cloud Next, Data Cloud, Salesforce CRM, and external enterprise systems.
• Develop and maintain integrations using Salesforce APIs, REST APIs, and platform integration patterns.
• Configure data models, identity resolution, calculated insights, segmentation, and activation use cases within Data Cloud.
• Collaborate with Salesforce Sales Cloud, Service Cloud, Data Cloud, integration, architecture, and business teams.
• Support solution design, technical documentation, code/configuration reviews, testing, deployment, and production troubleshooting.
• Apply Salesforce security, data privacy, consent, and governance principles when designing marketing solutions.
• Participate in customer workshops and provide technical recommendations and effort estimates.
• Identify opportunities for automation and AI-enabled marketing experiences.

Required Skills

• 10+ years of experience in the Salesforce ecosystem.
• Knowledge or implementation experience with Marketing Cloud Next is mandatory.
• Strong hands-on experience with Salesforce Marketing Cloud and digital marketing implementations.
• Strong understanding of Salesforce Data Cloud, including:
  • Data ingestion and mapping
  • Identity resolution
  • Unified customer profiles
  • Calculated insights
  • Audience activation
• Understanding of Agentforce and Salesforce AI capabilities.
• Experience designing customer journeys, campaigns, segmentation, personalization, and omni-channel engagement solutions.
• Strong understanding of Salesforce CRM concepts and integration with Sales Cloud.
• Experience with REST APIs and enterprise integration patterns.
• Understanding of customer consent, preference management, data security, and privacy considerations.
• Experience working in Agile delivery environments.
• Strong analytical, troubleshooting, and problem-solving skills.
• Strong written and verbal communication skills with the ability to work directly with customer stakeholders.

Good to Have

• Experience with legacy Salesforce Marketing Cloud / Marketing Cloud Engagement, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
• Experience migrating or modernizing existing Marketing Cloud implementations toward Marketing Cloud Next/Data Cloud-centric architectures.
• Knowledge of Salesforce Flow, Apex, Lightning Web Components, SOQL, and Salesforce platform development.
• Experience with MuleSoft or other enterprise integration platforms.
• Experience with large-scale customer data and CRM transformation programs.
• Understanding of GenAI/LLM-driven marketing use cases and responsible AI practices.

Preferred Certifications

• Salesforce Marketing Cloud certification