Salesforce Marketing Cloud Functional Consultant

Experis Technology Group; New York (NY); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Medical plans

Dental plan

Vision plan

HSA

FSA

Dependent Care FSA

Life Insurance

Disability insurance

Travel Insurance

401(k) match

Weekly pay

Job summary

ManpowerGroup is seeking a Salesforce Marketing Cloud Functional Consultant to join their delivery organization supporting marketing technology initiatives. The ideal candidate will translate business needs into functional specifications with strong requirements gathering and stakeholder collaboration.

Responsibilities include defining customer journeys, campaign workflows, segmentation strategies, and marketing processes, plus creating BRDs and acceptance criteria.

Qualifications

• Strong requirements gathering and stakeholder collaboration skills.
• Ability to translate business needs into functional specifications.
• Knowledge of customer lifecycle marketing and personalization strategies.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

Responsibilities

• Gather, analyze, and translate business requirements into SFMC functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, BRDs, functional specifications, and acceptance criteria.
• Support UAT by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.

Skills

Requirements gathering

Stakeholder management

User stories

Customer lifecycle marketing

Agile delivery

Tools

Jira

Azure DevOps

Job description

Our client is seeking a Salesforce Marketing Cloud Functional Consultant to join their team. As a Salesforce Marketing Cloud Functional Consultant, you will be part of the delivery organization supporting marketing technology initiatives. The ideal candidate will have strong requirements gathering and stakeholder collaboration skills, the ability to translate business needs into functional specifications, and a proven track record supporting successful Salesforce Marketing Cloud implementations that drive measurable customer engagement outcomes.

Job Title: Salesforce Marketing Cloud Functional Consultant

Location: New York, NY

What's the Job?

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
• Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for Salesforce Marketing Cloud solutions, including documentation of business processes and workflows.

What's Needed?

• Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience in requirements gathering, business process mapping, and stakeholder management.
• Ability to translate business needs into functional and technical requirements, including creating user stories and acceptance criteria.
• Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

What's in it for me?

• Opportunity to bridge business stakeholders and technical teams to deliver impactful SFMC customer engagement solutions.
• Hands-on involvement in discovery sessions, workshops, and solution reviews that shape the final implementation.
• Direct contribution to UAT readiness and successful deployment through clear functional documentation and validation.
• Engagement in training and adoption activities that help teams realize value from Salesforce Marketing Cloud.
• Experience working across SFMC capabilities, marketing operations processes, and delivery lifecycle phases including hypercare and post-implementation support.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.