Salesforce Marketing Cloud Engineer - Financial Services

Accenture; Los Angeles (CA); On-site; USD 133,000 - 302,000; Full time

Job summary

Accenture in California seeks a senior Marketing Cloud Engineer within its Financial Services Salesforce Business Group. You will build and optimize customer engagement solutions that connect data, marketing, and technology to deliver personalized experiences across banking, capital markets, insurance, and wealth management.

You will configure journeys, build automations, integrate data sources, troubleshoot production issues, and collaborate with marketers, architects, developers, and business

Qualifications

• 8+ years in MarTech, CRM, or digital experience architecture.
• 5+ years with Salesforce Marketing Cloud leading technical delivery.
• 3+ years designing and governing CDP solutions including identity resolution.

Responsibilities

• Marketing Cloud solution delivery for Financial Services clients.
• Design and optimize multi-channel campaigns and customer journeys.
• Implement integrations between Marketing Cloud, Data Cloud, CRM systems, and external systems.
• Develop audience segmentation and personalization capabilities.
• Support platform operations, automation, and release management.
• Leverage AI and Data Cloud capabilities to accelerate value realization.

Skills

Salesforce Marketing Cloud

CRM architecture

Data integration

Identity resolution

Education

Bachelor’s degree in Computer Science or Engineering

Tools

Agentforce

Data Cloud

Job description

About Accenture

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 814,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $74 billion in FY26 revenue. Visit us at accenture.com.

Who You Are:

You are a cross-Financial Services skilled senior Marketing Cloud Engineer within Accenture’s Financial Services Salesforce Business Group practice. You build and optimize customer engagement solutions that connect data, marketing, and technology to deliver personalized experiences across banking, capital markets, insurance, payments, and wealth management organizations.

You have deep expertise in Salesforce Marketing Cloud and understand how to leverage Data360, CRM, customer data platforms, integrations, and automation to create scalable, data-driven marketing capabilities. You thrive in environments where personalization, customer journeys, regulatory requirements, and business outcomes intersect.

You are equally comfortable configuring journeys, building automations, integrating data sources, troubleshooting production issues, and collaborating with marketers, architects, developers, and business stakeholders. You bring a continuous improvement mindset and are passionate about helping clients modernize customer engagement through AI, automation, and digital experiences.

The Work:

• Marketing Cloud Solution Delivery – Build and configure Salesforce Marketing Cloud solutions that support customer acquisition, engagement, retention, and servicing journeys for Financial Services clients.
• Campaign & Journey Development – Design, develop, and optimize multi-channel campaigns, customer journeys, automations, and personalized communications using Marketing Cloud capabilities.
• Data & Integration Engineering – Implement integrations between Marketing Cloud, Data Cloud, CRM platforms, and external systems to enable customer 360 and personalized experiences.
• Personalization & Customer Intelligence – Develop audience segmentation, identity resolution, tracking, and personalization capabilities that improve customer engagement and business outcomes.
• Platform Operations & Optimization – Support Marketing Cloud administration, automation, performance tuning, release management, and continuous improvement initiatives.
• AI & Innovation Enablement – Leverage Data Cloud, Agentforce, Generative AI, and emerging Salesforce capabilities to enhance marketing effectiveness and accelerate value realization

What You Need:

• Minimum of 8 years of MarTech, CRM, or digital experience architecture.
• Minimum of 5 years of experience with Salesforce Marketing Cloud leading technical delivery in a consulting or agency environment.
• Minimum of 3 years of experience designing and governing Customer Data Platform solutions, including identity resolution, unified customer profiles, and real-time activation.
• Bachelor’s degree in Computer Science, Engineering, or equivalent (minimum 12 years) work experience. If Associate’s Degree, must have minimum 6 years work experience.

Bonus Points:

• Salesforce Financial Services Cloud or equivalent Financial Services CRM platforms and their use cases.
• Demonstrated experience influencing senior client stakeholders and leading architecture decisions in complex, multi-workstream programs.
• Architecture experience with Agentforce Voice, contact center AI, or conversational AI platforms in Financial Services contexts.
• Salesforce Certified Data Cloud Consultant, Agentforce Specialist, or AI Associate.
• Strong foundation in data architecture: modeling, integration patterns, API design, and cloud platforms (AWS, GCP, Azure).
• Experience managing technical delivery across onshore/offshore distributed teams.
  Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 12/06/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

U.S. Employee Benefits | Accenture

Role Location Annual Salary Range California $132,500 to $302,400 Colorado $132,500 to $261,300 Connecticut $132,500 to $261,300 District of Columbia $141,100 to $278,200 Illinois $122,700 to