Salesforce Marketing Cloud Consultant

Focus GTS; United States; On-site; USD 90,000 - 145,000; Part time

Job summary

An established industry player is seeking a Salesforce Marketing Cloud Consultant to join their expanding team. This role offers a unique opportunity to leverage your expertise in Salesforce Marketing Cloud and CRM while collaborating with cross-functional teams. You'll be instrumental in optimizing marketing automation strategies and ensuring effective data management. If you thrive in a fast-paced environment and are passionate about driving impactful solutions, this position is tailored for you. Join a forward-thinking company that values your insights and contributions, and take your career to the next level.

Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience.
• Strong understanding of Salesforce CRM and SFMC connector.
• Proven ability to solve technical problems independently.

Responsibilities

• Assess and improve SFMC configuration and data practices.
• Translate business goals into technical SFMC workflows.
• Document architecture and configuration decisions.

Skills

Salesforce Marketing Cloud

Salesforce CRM

Data Management

Technical Problem Solving

Communication Skills

Tools

Adobe Experience Cloud

Journey Builder

Automation Studio

Job description

Join to apply for the Salesforce Marketing Cloud Consultant role at Focus GTS

Engagement Type: Subscription-based support

About the Role

Our client is expanding their consultative services into the Salesforce ecosystem with a Fortune 500 enterprise client. This is a high-impact opportunity to support their Salesforce Marketing Cloud (SFMC) environment in coordination with Salesforce CRM and Adobe Experience Cloud tools. You’ll act as a strategic and technical expert within our subscription-based model — helping stabilize, optimize, and scale their marketing automation stack.

Key Responsibilities

1. Marketing Cloud Strategy & Architecture
   • Assess and improve current SFMC configuration and data practices.
   • Advise on subscriber key implementation, identity resolution, and audience deduplication.
   • Optimize connector usage between SFMC and Salesforce CRM.
   • Ensure accurate data syncs, campaign orchestration, and object relationships.
2. Use Case Activation
   • Translate business goals into technical SFMC workflows (Journey Builder, Automation Studio, Data Extensions).
   • Help unlock underutilized platform features for high-impact use cases.
   • Operate independently and proactively — providing both strategic guidance and tactical implementation.
   • Reflect Navigator’s core principle: you’re not here to be managed, you’re here to lead.
3. Cross-Functional Collaboration
   • Work closely with internal client teams: marketing ops, CRM, data, and IT.
   • Communicate effectively across technical and non-technical stakeholders.
4. Documentation & Enablement
   • Document architecture and configuration decisions.
   • Provide guidance and knowledge transfer to client-side users.
5. Must-Have Experience
   • 5+ years of hands-on Salesforce Marketing Cloud experience.
   • Deep knowledge of subscriber key setup, contact model, and best practices for de-duplication.
   • Strong understanding of Salesforce CRM and the SFMC connector.
   • Experience supporting marketing teams with limited internal expertise.
   • Proven ability to solve technical problems and build scalable solutions independently.
   • Strong communicator who thrives in a fast-paced, consultative environment.
6. Bonus Points For
   • Experience with CDPs (AEP, Segment, etc.) or Adobe tools (AEM, Target, Analytics).
   • Background in enterprise consumer-facing businesses (automotive, insurance, retail, travel).
   • Understanding of the Navigator model: flexible, outcome-driven support that sits between staff augmentation and traditional consulting.

Seniority level

• Mid-Senior level

Employment type

• Part-time

Job function

• Information Technology and Marketing

Industries

• Technology, Information and Media and Marketing Services

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