Salesforce Marketing Cloud Architect: Multi-Channel Journeys

Kforce Inc; Madison (WI); On-site; USD 125,000 - 150,000; Full time

Job summary

Kforce is seeking a Salesforce Marketing Cloud Architect for a client in Fitchburg, WI. You will design scalable SFMC solutions, lead multi‑channel engagement, and create architecture artifacts for stakeholders.

Responsibilities include building journey strategies, HIPAA‑compliant communications, and data‑driven marketing programs across Email, SMS, and CloudPages. Strong client‑facing skills and consulting experience preferred.

Qualifications

• Minimum of 3 years of hands‑on Salesforce Marketing Cloud implementation experience.
• At least one year of experience in a consulting agency, SI, or managed services environment.
• Strong experience designing and implementing Salesforce Marketing Cloud solutions in client‑facing environments.
• Strong AMPscript development experience.
• Experience building customer journeys, Automation Studio workflows, CloudPages, and subscriber management solutions.

Responsibilities

• Design scalable, secure Salesforce Marketing Cloud solutions aligned to client goals and business objectives.
• Lead technical solution design for multi-channel engagement including Email, SMS, Push Notifications and Mobile Messaging, CloudPages, Journey Builder, and Advertising Audiences.
• Create architecture diagrams, integration specifications, and technical documentation for stakeholders.
• Recommend solution approaches based on business value, scalability, maintainability, timeline, and budget.
• Partner with project managers, consultants, and developers throughout the project lifecycle to ensure successful delivery.
• Design patient engagement journeys covering acquisition, appointment reminders, preventive care campaigns, care gap outreach, and post‑discharge communications.
• Ensure communications support HIPAA and healthcare privacy requirements.
• Design and build multi-channel customer journeys using Journey Builder and related Marketing Cloud capabilities.
• Develop engagement programs that identify highly engaged contacts, re‑engage inactive audiences, and support lifecycle marketing strategies.
• Build complex Automation Studio automations using SQL queries, scripting, file transfers, and scheduled processes.
• Develop CloudPages, forms, landing pages, preference centers, and supporting customer experiences.
• Design and implement subscriber management, consent management, subscription management, and opt-out processes.
• Configure Business Units, Contact Builder, Data Extensions, Attribute Groups, and other core Marketing Cloud components.
• Design scalable data models that support segmentation, personalization, reporting, and future growth.

Skills

AMPscript

SQL

SSJS (Server-Side JavaScript)

Client-facing communication

Healthcare domain knowledge

Education

Salesforce Marketing Cloud Certifications (Engagement Consultant/Developer/Administrator/Specialist)

Tools

Salesforce Marketing Cloud

Journey Builder

CloudPages

Automation Studio

Contact Builder

Job description

Kforce is seeking a Salesforce Marketing Cloud Architect for a client in Fitchburg, WI. You will design scalable SFMC solutions, lead multi‑channel engagement, and create architecture artifacts for stakeholders.

Responsibilities include building journey strategies, HIPAA‑compliant communications, and data‑driven marketing programs across Email, SMS, and CloudPages. Strong client‑facing skills and consulting experience preferred.