Salesforce Marketing Cloud Architect

Kforce Inc; Madison (WI); On-site; USD 125,000 - 150,000; Full time

Job summary

Kforce is seeking a Salesforce Marketing Cloud Architect for a client in Fitchburg, WI. You will design scalable SFMC solutions, lead multi‑channel engagement, and create architecture artifacts for stakeholders.

Responsibilities include building journey strategies, HIPAA‑compliant communications, and data‑driven marketing programs across Email, SMS, and CloudPages. Strong client‑facing skills and consulting experience preferred.

Qualifications

• Minimum of 3 years of hands‑on Salesforce Marketing Cloud implementation experience.
• At least one year of experience in a consulting agency, SI, or managed services environment.
• Strong experience designing and implementing Salesforce Marketing Cloud solutions in client‑facing environments.
• Strong AMPscript development experience.
• Experience building customer journeys, Automation Studio workflows, CloudPages, and subscriber management solutions.

Responsibilities

• Design scalable, secure Salesforce Marketing Cloud solutions aligned to client goals and business objectives.
• Lead technical solution design for multi-channel engagement including Email, SMS, Push Notifications and Mobile Messaging, CloudPages, Journey Builder, and Advertising Audiences.
• Create architecture diagrams, integration specifications, and technical documentation for stakeholders.
• Recommend solution approaches based on business value, scalability, maintainability, timeline, and budget.
• Partner with project managers, consultants, and developers throughout the project lifecycle to ensure successful delivery.
• Design patient engagement journeys covering acquisition, appointment reminders, preventive care campaigns, care gap outreach, and post‑discharge communications.
• Ensure communications support HIPAA and healthcare privacy requirements.
• Design and build multi-channel customer journeys using Journey Builder and related Marketing Cloud capabilities.
• Develop engagement programs that identify highly engaged contacts, re‑engage inactive audiences, and support lifecycle marketing strategies.
• Build complex Automation Studio automations using SQL queries, scripting, file transfers, and scheduled processes.
• Develop CloudPages, forms, landing pages, preference centers, and supporting customer experiences.
• Design and implement subscriber management, consent management, subscription management, and opt-out processes.
• Configure Business Units, Contact Builder, Data Extensions, Attribute Groups, and other core Marketing Cloud components.
• Design scalable data models that support segmentation, personalization, reporting, and future growth.

Skills

AMPscript

SQL

SSJS (Server-Side JavaScript)

Client-facing communication

Healthcare domain knowledge

Education

Salesforce Marketing Cloud Certifications (Engagement Consultant/Developer/Administrator/Specialist)

Tools

Salesforce Marketing Cloud

Journey Builder

CloudPages

Automation Studio

Contact Builder

Job description

Responsibilities

Kforce has a client in Fitchburg, WI that is looking for a Salesforce Marketing Cloud Architect. Responsibilities:

• Design scalable, secure, and maintainable Salesforce Marketing Cloud solutions aligned to client goals and business objectives
• Lead technical solution design for multi-channel engagement including: Email, SMS, Push Notifications and Mobile Messaging, CloudPages, Journey Builder, and Advertising Audiences
• Create architecture diagrams, integration specifications, and technical documentation digestible by both internal and external stakeholders
• Recommend solution approaches based on business value, scalability, maintainability, timeline, and budget
• Partner with project managers, consultants, and developers throughout the project lifecycle to ensure successful delivery
• Design patient engagement journeys supporting: Patient acquisition and service line marketing; Appointment reminders; Preventive care campaigns and wellness programs; Care gap outreach; Post-discharge communications
• Ensure communications support HIPAA and healthcare privacy requirements
• Design and build multi-channel customer journeys using Journey Builder and related Marketing Cloud capabilities
• Develop engagement programs that identify highly engaged contacts, re-engage inactive audiences, and support lifecycle marketing strategies
• Build complex Automation Studio automations using SQL queries, scripting, file transfers, and scheduled processes
• Develop CloudPages, forms, landing pages, preference centers, and supporting customer experiences
• Design and implement subscriber management, consent management, subscription management, and opt-out processes
• Configure Business Units, Contact Builder, Data Extensions, Attribute Groups, and other core Marketing Cloud components
• Design scalable data models that support segmentation, personalization, reporting, and future growth

Requirements

• Minimum of 3 years of hands‑on Salesforce Marketing Cloud implementation experience
• At least one year of experience working in a consulting agency, systems integrator, or managed services environment
• Strong experience designing and implementing Salesforce Marketing Cloud solutions in client‑facing environments
• Strong AMPscript development experience
• Experience building customer journeys, Automation Studio workflows, CloudPages, and subscriber management solutions
• Experience designing Marketing Cloud data models, Contact Builder architecture, and Business Unit configurations
• Experience integrating Marketing Cloud with external systems using APIs, SFTP, or other integration methods
• Experience working directly with clients and presenting technical recommendations to both technical and non‑technical audiences
• Experience supporting healthcare organizations or a strong understanding of healthcare workflows, patient engagement, or healthcare marketing
• Strong SQL skills with experience building complex queries for segmentation, automation, and data management
• Strong Server‑Side JavaScript (SSJS) skills for Custom Marketing Cloud development
• Strong analytical, troubleshooting, documentation, and communication skills
• Ability to translate business requirements into scalable technical solutions and challenge assumptions when appropriate

Certifications In One Or More Of The Following

• Salesforce Certified Marketing Cloud Engagement Consultant
• Salesforce Certified Marketing Cloud Engagement Developer
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Engagement Specialist

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.