Salesforce Marketing Cloud Architect

Capgemini; Atlanta (GA); On-site; USD 82,000 - 193,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, vision

401(k) or equivalent

Life and disability insurance

Employee assistance programs

Job summary

Capgemini is seeking a senior Salesforce Marketing Cloud Architect to define enterprise architecture, data models, and integration patterns. You will design scalable, multi-brand solutions and govern best practices across marketing clouds. You will mentor teams and guide governance, risk, and roadmap discussions.

The role requires deep technical skills in MCE, Data Cloud, AMPscript, and integrations, with leadership in stakeholder management and solution design.

Qualifications

• Deep knowledge of Salesforce Marketing Cloud architecture, data models and integrations.
• Experience designing for multi-brand, multi-org environments.
• Ability to translate business requirements into scalable architectures.

Responsibilities

• Define enterprise Marketing Cloud architecture, data models, integration patterns, and best practices.
• Design scalable solutions for multi-business unit environments.
• Lead discovery workshops and solution design sessions.
• Mentor developers and admins on governance and design reviews.
• Provide roadmap guidance and risk management for projects.

Skills

Salesforce Marketing Cloud (MCE)

Marketing Cloud Advanced

Data Cloud

Marketing Cloud Connect

Customer Data Architecture

Identity Resolution

Journey Builder

Automation Studio

CloudPages

AMPscript

SQL

APIs & Integrations

Sales Cloud & Service Cloud Integr.

Education

Salesforce Certifications (Marketing Cloud)

Salesforce Data Cloud Certification

Salesforce AI/AI Specialist certs

Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Consultant

Salesforce Data Cloud Consultant

Job description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

About The Job You're Considering

Your Role

Architecture & Solution Design

Define and govern enterprise Marketing Cloud architecture, data models, integration patterns, and best practices.

Design scalable solutions for multi-business unit, multi-brand, and multi-org environments.

Establish Standards For

• Contact & subscriber management
• Consent & preference management
• Audience segmentation
• Data governance
• Security & access controls
• Asset organization
• Drive future-state roadmap and platform expansion initiatives.

Salesforce Marketing Cloud Expertise

Architect Solutions Across

• Email Studio
• Journey Builder
• Automation Studio
• Content Builder
• Mobile Studio
• CloudPages
• Distributed Marketing

Develop reusable customer journey frameworks and campaign execution models.

Enable advanced personalization using AMPscript, Dynamic Content, Personalization Strings, and Data Extensions.

Marketing Cloud Advanced & Data Cloud

Design Customer Engagement Solutions Leveraging

• Data Cloud
• Einstein AI capabilities
• Advanced segmentation
• Real-time activation
• Identity resolution
• Customer 360 use cases
• Establish customer profile unification and data governance strategies.
• Develop audience activation approaches across multiple channels.

Integration & Data Architecture

Design And Oversee Integrations Between

• Marketing Cloud
• Sales Cloud
• Service Cloud
• Data Cloud
• External applications
• Data warehouses
• APIs and middleware platforms

Govern contact models, subscriber key strategies, shared data models, preference management, and data frameworks.

Ensure compliance with GDPR, CCPA, CAN-SPAM, and internal security standards.

Leadership & Stakeholder Management

Act as trusted advisor to business and technology stakeholders.

Lead discovery workshops and solution design sessions.

Translate business requirements into scalable technical architectures.

Mentor developers, administrators, and consultants.

Provide design reviews, technical governance, project planning, risk management, and roadmap guidance.

Required Technical Skills

• Salesforce Marketing Cloud Engagement (MCE)
• Marketing Cloud Advanced
• Data Cloud
• Marketing Cloud Connect
• Customer Data Architecture & Identity Resolution
• Journey Builder
• Automation Studio
• CloudPages
• AMPscript
• SQL
• APIs & Enterprise Integrations
• Sales Cloud and Service Cloud integrations

Preferred Certifications

Your Skills and Experience

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
• Salesforce AI Associate / AI Specialist

Ideal Candidate Profile

A senior Salesforce marketing technology leader who can define enterprise architecture, govern best practices, design scalable customer engagement ecosystems, integrate Salesforce platforms, leverage Data Cloud and AI capabilities, and guide teams in delivering secure, compliant, and data-driven marketing solutions at scale.

The base compensation range for this role in the posted location is: $82,082-$193,440.

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.

It is not typical for candidates to be hired at or near the top of the posted compensation range.

In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice: Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.