Salesforce Marketing Cloud

TechDigital Group; Tysons (VA); On-site; USD 120,000 - 160,000; Full time

Job summary

TechDigital Group in Tysons, VA, is seeking a Salesforce Marketing Cloud Developer for the banking domain to deliver enterprise marketing automation solutions.

The ideal candidate has 8+ years IT experience with 5+ years SFMC development, and will own campaigns, data modeling, and integrations with Salesforce Core and FSC.

This role is on-site only, 5 days a week, in a fast-paced enterprise environment.

Qualifications

• Bachelor's degree in a related technical field.
• 8+ years IT experience with 5+ years SFMC development.
• Experience delivering enterprise marketing automation in banking/regulated industries.
• Experience working in large multi-team onsite delivery environments.

Responsibilities

• Lead SFMC development initiatives and mentor junior staff.
• Design and implement Journey Builder, Automation Studio, and data models.
• Coordinate integrations between Marketing Cloud and Salesforce Core / FSC.

Skills

SQL proficiency

Analytical thinking

Leadership

Education

Bachelor's degree in CS/Engineering/IS

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Mobile Studio

Contact Builder

Data modeling

APIs & Integrations

MuleSoft

Salesforce Financial Services Cloud

Job description

Salesforce Marketing Cloud Developer - Banking Domain

Required Qualifications

• Bachelor's degree in Computer Science, Engineering, Information Systems, or a related technical discipline.

Experience

• 8+ years of overall IT experience, with 5+ years of hands-on Salesforce Marketing Cloud development.
• Strong experience delivering enterprise marketing automation solutions in banking, financial services, or highly regulated industries.
• Proven experience working in large, multi-team, onsite delivery environments.

Technical Skills

• Strong hands-on expertise in:
  • Journey Builder
  • Automation Studio (SQL, Script Activities, File Transfers)
  • Email Studio & Mobile Studio
  • Contact Builder & data modeling
• Excellent knowledge of SQL for audience segmentation and automation.
• Experience with Marketing Cloud APIs, triggered sends, transactional messaging, and integration patterns.
• Solid understanding of integrations between Marketing Cloud and Salesforce Core / Financial Services Cloud.

Banking & Domain Knowledge

• Strong understanding of banking customer lifecycle, marketing compliance, consent management, and data privacy obligations.
• Experience handling financial data, customer identifiers, and regulated communications.

Preferred Qualifications

• Experience integrating Marketing Cloud with Salesforce Financial Services Cloud (FSC).
• Familiarity with enterprise integration tools such as MuleSoft or equivalent middleware.
• Exposure to analytics, personalization techniques, and campaign performance measurement.
• Salesforce Certifications (preferred):
  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Consultant

Soft Skills

• Strong problem-solving and analytical skills with attention to detail.
• Excellent communication skills to work with both technical and non-technical stakeholders.
• Ability to lead development initiatives and mentor junior developers.
• Comfortable working in a fast-paced, onsite, enterprise banking environment.

Work Location & Policy

• 5 Days Work from Office (Mandatory)
• No remote or hybrid option for this role.