Salesforce Effectiveness Lead — CRM Analytics & Growth

Sotera Health Company; Salt Lake City, Northern (UT, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Sotera Health Company is seeking a Salesforce Effectiveness Manager in Salt Lake City to lead the Salesforce CRM, governance, and analytics strategy across Sales, Marketing, and Operations. You will own dashboards, data quality, and system enhancements to drive efficiency and growth.

The role partners with IT and commercial leaders to optimize processes, forecast accuracy, and pipeline visibility, while delivering training and end-user support to maximize CRM adoption.

Qualifications

• Bachelor's degree in Business, Information Systems, Marketing, or related field.
• 5+ years of Salesforce administration, Sales Operations, Commercial Effectiveness, or CRM management.
• Strong understanding of sales processes, pipeline forecasting and analytics.
• Experience developing dashboards, reports, and business insights using Salesforce and analytics tools.
• Experience partnering with cross-functional stakeholders to drive process improvements.
• Strong analytical, problem-solving and project management skills.
• Excellent communication and training abilities with a customer-focused mindset.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Serve as the primary administrator for Salesforce CRM, managing users, security, workflows, reports, dashboards, and system performance.
• Lead CRM governance to ensure data accuracy, consistency, compliance, and best practices.
• Partner with commercial leadership to improve sales processes, territory management, forecasting, pipeline visibility, and opportunity management.
• Design and deliver dashboards, KPIs, and reports that provide actionable business insights.
• Identify opportunities to increase sales productivity through automation, process optimization, and technology enhancements.
• Collaborate with IT and external partners on CRM enhancements, integrations, upgrades, and system improvements.
• Support commercial initiatives including lead management, customer segmentation, account planning, and sales enablement.
• Deliver user training, documentation, and ongoing CRM adoption support.
• Work cross-functionally with Marketing, Finance, Customer Service, and Operations to align CRM with business objectives.
• Lead continuous improvement initiatives that enhance reporting accuracy, operational efficiency, and customer experience.
• Support data migration, cleansing, deduplication, and integration projects ensuring high-quality CRM data.

Skills

Salesforce admin

CRM management

Sales operations

Forecasting

Cross-functional partnership

Analytical thinking

Training & communication

Project management

Education

Bachelor's degree in Business, Information Systems, Marketing, or related field

Salesforce Administrator Certification

Tools

Power BI

Tableau

Excel

Job description

Sotera Health Company is seeking a Salesforce Effectiveness Manager in Salt Lake City to lead the Salesforce CRM, governance, and analytics strategy across Sales, Marketing, and Operations. You will own dashboards, data quality, and system enhancements to drive efficiency and growth.

The role partners with IT and commercial leaders to optimize processes, forecast accuracy, and pipeline visibility, while delivering training and end-user support to maximize CRM adoption.