Salesforce Data Cloud Architect for 360° Personalization

Apptad Inc; California; On-site; USD 120,000 - 180,000; Full time

Job summary

Apptad Inc. in California is seeking a Salesforce Developer to design, implement, and optimize Salesforce Data Cloud architecture and customer data models across enterprise systems.

You will build data ingestion pipelines, configure DMOs/DLOs, Identity Resolution, and unified 360-degree customer profiles, while enhancing Marketing Cloud journeys and real-time activation. Join a data-driven team focused on scalable data solutions, governance, and analytics to deliver personalized customer

Responsibilities

• Design, implement, and maintain Salesforce Data Cloud architecture.
• Build and manage data ingestion pipelines from multiple enterprise systems.
• Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.
• Implement unified customer profiles and 360-degree customer views across enterprise systems.
• Develop audience segmentation strategies and activation frameworks.
• Configure consent management and customer data governance solutions.
• Monitor and optimize Data Cloud performance, scalability, and data quality.
• Design Marketing Cloud solutions: Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
• Develop personalized customer engagement campaigns using Data Cloud audiences.
• Configure and maintain automated customer journeys and real-time activation use cases.
• Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
• Support campaign analytics, customer engagement reporting, and attribution models.

Job description

Apptad Inc. in California is seeking a Salesforce Developer to design, implement, and optimize Salesforce Data Cloud architecture and customer data models across enterprise systems.

You will build data ingestion pipelines, configure DMOs/DLOs, Identity Resolution, and unified 360-degree customer profiles, while enhancing Marketing Cloud journeys and real-time activation. Join a data-driven team focused on scalable data solutions, governance, and analytics to deliver personalized customer