Salesforce Data Cloud Architect

Tata Consultancy Services; Addison (TX); On-site; USD 100,000 - 120,000; Full time

Job summary

Tata Consultancy Services Limited in Addison, TX, seeks a Salesforce Data Cloud Architect to lead the Salesforce Data Cloud (CDP) implementation, data acquisition, integration, and segmentation initiatives for personalized marketing and analytics.

The role collaborates with Marketing, IT, and Data Analytics to design data models and pipelines, ensuring data quality, governance, and scalable data solutions. Strong Salesforce specialization required.

Qualifications

• Must have Salesforce Data Cloud expertise.
• Experience with data integration and API utilization.
• Strong data modeling and SQL skills.

Responsibilities

• Lead end-to-end implementation of Salesforce Data Cloud (CDP).
• Configure data-driven segmentation strategies for accurate audience targeting.
• Design data models, pipelines, and transformations to support data ingestion and enrichment.
• Stay current with Salesforce platform releases and capabilities.
• Collaborate with IT to ensure seamless data integration and performance.
• Ingest data from CRM, databases, and third-party platforms to support personalization.

Skills

Salesforce SFDC knowledge

Data integration

ETL processes

SQL

APIs

Tools

Salesforce Data Cloud

Salesforce CDP

Salesforce Marketing Cloud

Sales Cloud

Service Cloud

Job description

Salesforce Data Cloud Architect

Must Have Technical/Functional Skills

• Salesforce Data Cloud expertise
• Salesforce CDP
• Salesforce Marketing Cloud
• Salesforce Sales Cloud
• Preferably Salesforce Service Cloud

Nice to Have Qualifications

• Strong understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action.
• Experience working with Data Actions and Flow integrations, data integration, and API utilization.
• Expertise in data modeling, ETL processes, data integration tools, and SQL.
• Experience with Salesforce Data Cloud or other Customer Data Platforms (CDPs) and data management practices, including data governance and compliance.
• Familiarity with the credits consumption model and optimizing the use of entitlements, data modeling, and scoring technologies.

Roles & Responsibilities

The architect must be able to evaluate data sources, analyze data, set up connectors to ingest DSOs, transform the data into DLOs (Data Lake Objects), and standardize the ingested data using Data Model Objects (DMOs) for personalized sales, marketing, analytics, and other use cases.

The Salesforce Data Cloud Architect will work closely with cross-functional teams, including Marketing, IT, and Data Analytics, to enable dynamic content and tailored experiences.

Key Responsibilities

• Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
• Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
• Design, document, and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
• Stay current with the platform's fast-paced releases and evolving capabilities.
• Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
• Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
• Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.
  

Salary Range- $100,000-$120,000 a year

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Location: Addison, TX

Function: TECHNOLOGY

Role: Technical Architect

ID: 437810

Skills: Salesforce(SFDC)

Salary Range: $100,000 - $120,000